As a brand response agency with a broad skill-set, BURN is well positioned to help create multi-channel communications with a real focus on engagement. From planning through to origination, roll-out and evaluation, you can be confident of a rounded offering and successful outcomes.
- United Kingdom
From Our Website
CRM and PRM are all about creating rewarding relationships to us - driving advocacy and extending lifetime value as well as shorter term revenue. We can help with all aspects of CRM and PRM communications - whether on or offline and whether you're starting from scratch or looking to evolve your approach. Key to effective CRM and PRM are customer and prospect journeys - considering the touchpoints and opportunities you have to create a mutually rewarding relationship every step of the way. Starting with a BURN audit is a great way to go we'll look at KPI's, gaps, overlaps, messaging, creative, formats, frequency, engagement, channels, segments, attrition, value exchange, opportunities for automation and much more to help you build a more effective programme.
A great concept comes from genuine insight and acts as a catalyst idea that energises and unites multi-channel communications. We will brainstorm, co-create, scamp, improve and shape ideas until we're all happy there's a winner in the bag. We'll show you why it has legs, how it resonates with your audience and how it manifests before it blossoms into campaign deliverables. Landing a concept powerfully is an art and requires deep knowledge of each channel such that the unique strength of every medium is maximised.
If there's an area of your business that would benefit from better marketing, we're here to help. Talk to us about your challenge and we'll consult on solutions which are both customer focused and commercial. We can provide pure consultancy or continue beyond planning stage into intelligent delivery of your communications. Whether it's due diligence for VC's, workshops for client teams, optimising customer journeys or any of the areas below, we're here to help. Success stems from good thinking and well-conceived campaigns, so it pays to ensure your marketing strategy is second to none.
Direct marketing in its broadest sense is a BURN specialism. We've been voted the UK's number 1 for DM more than any other agency in the last five years and won multiple awards for our data work too. Success stems from good thinking and well-conceived campaigns, so it pays to ensure your marketing strategy is second to none. We can make recommendations, provide specialist advice and work with you to ensure your strategy is optimal. You're in good hands - we've won awards for both our strategic work and effectiveness.
Data is key to the success of activity. Quality, accuracy, recency, permissions, fields completion rates, transactional history, attitudinal appending, profiling, psychographics, segmentation and propensity can all heavily influence marketing outcomes. There is almost always further insight to be garnered from your existing data which can be leveraged to business benefit and to inform multi-channel acquisition too. We'll work with you to realize the potential of your data, as we've done with other clients who have voted us no. 1 for data.
The power of digital marketing to drive awareness and sales efficiently is well understood. But increasing competition for eyeballs means standing out is becoming increasingly difficult. Your digital communications will be richer and more effective thanks to our suite of proprietary tools which optimise targeting, engagement and response. The key to a successful site is to engage your visitors. Clear propositions, intuitive navigation and strong content help. We've built sites for large corporates through to smaller challenger brands, committing the same level of care and attention to both and ensuring the best possible experience for visitors.