Surrey based online marketing specialist working alongside clients to create cost-effective routes to market. 14 years experience within Search Engine Optimisation (SEO), Paid Search, Social Media and Email Marketing.
- London, Surrey, Berkshire, UK
Ian’s conversion optimisation strategy expertise helped us re-focus away from just generating site visits to driving conversion and revenue. He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
Ian helped us set up our first eCommerce offer and optimise our website for conversions. Over the months we worked together he was a positive, inspiring presence and brought clarity and focus to our efforts to create something new and exciting. We are delighted at how the website and the new offer has turned out and would recommend Ian to anyone.
From Our Website
Let's start off with what I don't do. I don't work with copycat brands, amazon or eBay sellers, generalists or those with the desire to get rich quick. Who DO I work with? My work takes place exclusively with brands ready to make the shift from hunch-driven to data-driven marketing. Brands wary of escalating customer acquisition costs who are focused on delivering their customers a better shopping experience before and after the sale. So, what do I do? I help you to figure out how do take an already successful ecommerce brand to the next level.
In your marketplace the content you create and share is your big chance to differentiate your business from the competitive crowd. Most businesses are writing about the same topics, the same perspective, the same message. In a rush to win attention that ultimately fails. Investing time and resource throwing content into the world that has zero attributable impact on revenues. I want you creating better content that will grow your audience, educate your new & existing customers and inspire people to buy again from your website.
The ecommerce brands that are seeing real success are those that don't simply invest in ecommerce marketing technology and expect 'out of the box' results. They understand the role technology plays in their customer's journey. They take ownership of technology, define their strategy and utilise tech to differentiate their business from the competition. They master the machine. As a traffic, acquisition and retention growth driver. I partner with ecommerce brands, established and growth hungry, to explore the role technology can play in their revenue growth.
You make the products you know your customers need and deliver the level of service they love. My job is to work with you to review, plan and manage the ecommerce growth strategy and process that will build your audience, build your brand and, ultimately, sell more of your products, more often (more profitably). My clients are founders of ambitious direct-to-consumer (DTC) and niche retail brands. Founders with (or looking to recruit) a small in-house team ready to drive growth and require experienced, trusted hands to lead the ecommerce marketing & management process.