MediaLab Group - the direct marketing agency, London, providing, marketing campaign planning, mailing lists - MediaLab; list management - ListLab; insert management - InsertLab; email lists, online lead generation - E-lab; marketing data services, database management - DataLab; direct mail print & fulfilment - PrintLab; creative marketing services - CreativeLab.
- London & UK
Products & Services
Data-driven media planning and buying across TV, online and offline. We use data insights to build your perfect media plan and the industry’s leading talent and technology to deliver it. Data driven success starts and ends here.
From Our Website
A Data Marketing Partnership that consistently delivers transformative outcomes for organisations we believe in. We're committed to doing the right thing for our clients. That's why everything we do is informed by data and insight. We work closely with you to understand your objectives and challenges and use our robust planning methodology and market-leading tools to develop cost-effective, integrated media solutions. We decided that we needed to move away from a long-standing use of price promotions, and in doing so we even more successfully delivered against our primary objective of having more supporters, staying longer, and doing more with us.
Everything is measurable. We never stop interrogating the data and always ask 'why?'. Our super smart data analysts use market-leading technology and bespoke tools to develop robust attribution models and measurement frameworks. This allows us to continuously optimise campaigns at a granular level and intelligently inform long-term planning and forecasting. Our dedicated team work tirelessly to get the best results. We genuinely care and a shared passion for helping you succeed is what motivates us.
Marcus founded Medialab back in 2005 with a team of three. A lot has changed since then! He remains at the helm, driving the evolution of the agency and ensuring our business strategy is always informed by data and insight. Innovation has always been the key to our business success and our forward-thinking approach has made me hugely proud of how far we've come. As the team will testify, I can't help but get involved with our clients to help build strong partnerships and ensure everyone is happy.