We specialise in business and marketing strategy that results in exponential growth for small - medium - and large sized businesses, including technology. Business to Business Marketing / New Markets / Marketing Plans & Implementation / Branding / Product Launches / PR / Alternative Channels / Executive Networking Services, is our business. Our experienced partners have senior management backgrounds in S-M-L and Blue Chip firms across a wide range of industries including world-class Executive Networking, Marketing and Venture Funding, to open innovative doors for new business.
- London & South East
|Address||Sackville Suite -/ Woodbury House|
|Phone Number||013 4232 4984|
Products & Services
Marketing is so basic that it cannot be considered a separate function. It includes the whole company, seen from the point of view of its final result. That is, from the customer's point of view. Business success is not determined by the producer or supplier, but by the customer and it involves everyone in the company.
A strategic plan is analytical thinking and commitment of resources to action. It is by itself not a business plan. Strategy cannot eliminate risks. Because we cannot predict the future, risks must be taken. The purpose of strategy is to not to eliminate risk but to take the "right risks". An adaptive strategy deals with competing people and long-term planning in dealing with objects. Innovation is at the core and how to embrace the uncertainty of the environment, exploring it for opportunities.
From Our Website
Our name The Pertinax Partnership was inspired by the concept of "being pertinent", in the dictionary as : "having precise relevance to the matter at hand; to the point; being of striking appropriateness". We believe in practical, hands-on collaborative consultation and respect for our client's resources as the core values of our Business Responsibility. Adding character to our name, Pertinax was once a real person. Pertinax was the son of a Roman ex-slave who rose to become Emperor, a reformer and intent on getting things done in an unpredictable and challenging environment, a mindset we identify with.
Visionary business planning & execution results from open communication and a free flow of creative ideas. They are fundamental to creating a distinctive differention that sets the company apart. Being different is better than being better! Our process of "appreciative inquiry" gives your company a boost by leveraging what you already do well. It's a positive approach to change that focuses on probing a firm's best attributes and practices. More : "Uncovering your business' best attributes".
A thoroughly prepared business plan can help you jump start your preparation for an IPO (Initial Public Offering) or market listing and help you to prepare for life as a publicly quoted company. When you approach investment banks and other advisors, one of the first things they will ask for is a business plan and a presentation of the business. If you are unprepared, or your business plan is poorly prepared, they are unlikely to take you on as clients. At The Pertinax Partnership, we help to prepare your company for IPO and ensure that you have a robust business plan before starting the process.
Many business plans are written solely to secure external funding. If you already have a business plan, we will be happy to review it for you. The Pertinax Partnership uses our own unique scoring system to give you a clear picture of it's strengths and weaknesses and the attractiveness of the business. We provide objective detailed feedback on the key sections of the business plan and financial projections. We provide suggestions and advice for improving the business plan and packaging it for financing.
Many of these laws fly in the face of corporate culture. Benchmarking and beating the competition on price, service and features is a traditional focus and it's deeply ingrained. The law of perception - It's not a battle of products. This is all good, but marketers need to sell the product around what people want and perceive. Your name, slogan, image, message, etc. all need to factor into this. Many have focused on quality, so focus on quality gets lost in perception. The law of focus - Own a word in the mind of your prospect.
Sometimes a "leg up" provided by an fresh view from a qualified outsider is needed to get the business back on track to where it should be. Or how to bring into focus a burning vision for the future, brought into existence with the right strategy founded on a thorough market feasibility analysis. In truth, the solution to a business' long-term success and security is achieved by having 3 horizons working in tandem. We have seen large numbers of business models and know from experience what works and what doesn't — both from an operational and from an investment perspective.