Marketing is critical to business success, but you're not alone if your marketing is not delivering the leads and sales that you need. As professional, small business marketing consultants, Real Marketing can clarify, focus and transform your marketing. We are full service marketing consultants based in East Lothian near Edinburgh. Our approach is practical and holistic - a one-stop shop for small business marketing that applies clear, long term thinking with creative, powerful execution across all key channels.
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At its core, marketing is about putting your customers at the heart of your business: marketing is a customer-focused business philosophy. I passionately believe that to be successful businesses must really understand their customers needs and wants, and have mastered strategic marketing. That's why my business card says that I'm a 'marketing evangelists'!
Marketing Plans & Strategy
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Does your business have a clear long term route map, a practical marketing strategy and a clear marketing plan? Does this cover both your digital marketing and traditional marketing? Unfortunately, many small and medium sized businesses don't have a clear marketing strategy with a marketing plan that they can implement.
Customer Research & Competitor Analysis
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Undertake market, customer and competitor research to evaluate new markets for ambitious start-ups or mature businesses. Design and run research programmes using online SurveyMonkey questionnaires, telephone interviews, Zoom interviews, face-to-face interviews or focus groups. Use the research to help you clarify your marketing strategy and plan, and develop and launch new products.
P’ for Price
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Your prices affect the demand for your products. So, getting your prices right can have a big impact on your profits, the growth of your business and its very survival. You should consider Price as a key 'P' in the Marketing Mix so it is well worth focusing on. Your prices should be a function of the customer value that your products and services deliver.
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