Business Details
24 Years
experience
Expert Marketing Consultancy for SME Growth in East Lothian
Established in 2002, we are a full-service marketing consultancy dedicated to transforming marketing strategies for small and medium-sized businesses. With over 30 years of industry experience and a client base of 250+ businesses, our approach combines strategic thinking with creative execution across digital and traditional channels. We specialise in delivering measurable results through tailored marketing plans, website optimisation, and multi-channel campaigns.Our founder, a chartered marketer with an MBA and digital marketing diploma, brings board-level expertise from sectors including technology, education, and professional services. We pride ourselves on long-term client relationships, with many retaining our services for 3-5 years or more. Our low overheads enable competitive pricing, often 50% below city rates, while maintaining a focus on clarity, integrity, and growth-driven solutions.
Services
Marketing Strategy
Digital Marketing
SEO Services
Social Media Management
Email Marketing
Website Optimisation
Conversion Rate Optimisation
Google Ads Management
Brand Development
Marketing Coaching
Details
- Year established: 2002
Highlights and features
- 30 years of marketing expertise with 250+ successful business transformations
- Offer virtual marketing management services for long-term strategic support
- Combine strategic planning with creative, multi-channel campaign execution
- Deliver measurable ROI with marketing tactics tailored to SME budgets
- Maintain low overheads enabling fees up to 50% below city rates
What people say
Exceeded expectations
Highly recommended
Detailed knowledge
Prompt delivery
Cost-effective channels
Services
Marketing Strategy
We develop comprehensive marketing strategies tailored to SME needs. Our approach combines market research, competitor analysis, and customer insights to create actionable plans. Clients benefit from 30 years of board-level experience in sectors including technology, education, and professional services.
Digital Marketing
Our digital marketing services encompass SEO, social media, and email campaigns. We optimise websites for conversion while managing Google Ads and content marketing. Clients receive measurable ROI through data-driven tactics adapted to evolving market trends.
Website Optimisation
We specialise in improving website performance through UX enhancements and technical SEO. Services include content restructuring, call-to-action optimisation, and eCommerce integration. Our work ensures websites deliver measurable leads and sales improvements for clients.
Conversion Rate Optimisation
Our CRO specialists analyse user behaviour to enhance website effectiveness. We implement data-driven changes to landing pages, navigation, and checkout processes. This systematic approach consistently improves client conversion rates by 20% or more.
Marketing Coaching
The Real Marketing Transformation Coaching Programme offers six strategic sessions with ongoing support. Designed for business owners and marketing teams, it combines consulting with skill development to build internal marketing capabilities for sustainable growth.
People
Christopher Lamotte
Founder & Marketing Consultant
Chartered marketer with an MBA and 30 years of experience transforming SME marketing. Specialises in strategic planning and digital transformation across technology, education, and professional services sectors.
Questions
How can your agency help small businesses grow?
We develop tailored marketing strategies combining digital and traditional channels to deliver measurable growth, typically achieving 20%+ increases in three months through focused campaigns.
What marketing services do you specialise in?
Our core services include strategic planning, SEO, social media marketing, website optimisation, conversion rate improvement, and virtual marketing management for SMEs.
Do you work with businesses outside Scotland?
While based in East Lothian, we provide services to clients across the UK through virtual collaboration tools and remote project management.
What is your marketing approach?
We combine strategic planning with creative execution, focusing on measurable ROI through multi-channel campaigns tailored to each client's specific business needs and budget.
How do you measure marketing success?
We track key performance indicators like conversion rates, lead generation, and ROI using analytics tools to ensure marketing investments deliver tangible business growth.
Can you help with website improvements?
Yes, we offer comprehensive website optimisation including UX enhancements, technical SEO, content restructuring, and conversion-focused design to improve performance.
Videos
Reviews (7)
Louise Goodacre
Jun 07, 2022
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Working with Christopher has been hugely helpful and I now feel motivated and informed with a strategic marketing action plan to take me forward with my business. Christopher was extremely friendly, professional and full of advice and expertise, I look forward to working with him again in the future.
Claire Findlay
Apr 12, 2022
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Christopher ran a full audit for us and highlighted areas for our company to work on holistically. He really helped us to gain a full understanding of the best approaches to marketing and allowed us to decide on what would work best for our own company. He is incredibly knowledgeable and helpful and I can highly recommend his business!
Ginny McKenna
Feb 19, 2022
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I recently had the chance to have Christopher Lamotte of Real Marketing Specialists, based in Haddington, East Lothian carry out a review of my marketing strategy. Christopher was great! He is highly knowledgeable, offers insights, and advice whilst completely de-mystyfying the world of marketing. If you need help in this area believe me you would be hard pressed to find a better expert.
Emma Cook
Nov 02, 2021
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I contacted Christopher for a marketing review. He has been excellent to work with and explained everything in easy terms. Put into place a marketing plan which is easy to use and refer to for ongoing support for the business. I would recommend getting in touch for some honest feedback on the business and practical solutions to improve your business. Christopher is friendly and great to work with.
Dianne Newman
Aug 08, 2021
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I recently had a one off marketing task that I needed some advice on, and I contacted Christopher to discuss. This resulted in a full marketing review of my business, which has been extremely valuable in helping me to focus on the priorities to help build awareness and growth. Christopher is extremely professional, knowledgeable and easy to deal with, and I am sure that there will be further collaboration moving forward. Would highly recommend.
Ann-Maree Morrison
Jul 18, 2021
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Christopher gave a great presentation on the basic principles of Conversion Rate Optimisation (CRO) to the club to beginners and those more advanced online. This generated some interesting discussion on improving your website. Would recommend Christopher for website reviews. Sensible and trusted advise I concur with.
Tom Rankin
Nov 02, 2020
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I made a good decision to engage the services of Real Marketing in 2020. Christopher's understanding of property development was really helpful too. He was invaluable in bringing forward our new web site in a number of ways, linking well with the designer and was very responsive and professional making the whole process less traumatic.
