AH Copy Copywriting

As a freelance copywriter, copy editor and proofreader I have experience writing for a host of industries, from IT recruitment and software houses to major building contractors, from imported automotive parts to European consumer goods online, from a nursery to baby goods retail. Anthony is professional, thorough and responds exactly to the brief set.

Whether it's a product, a service or a job you're advertising, the words matter as much as the information itself. A creative copywriter can help you develop new ideas and concepts as well as copywriting text that sells. The most important things to think about are the medium of the advert and your target audience.

The feature article, opinion piece or technical or advice article for trade or general press is an extremely useful form of publicity and an important part of most PR strategies. You're bound to have read them; an expert offers advice, guidance or opinion on a given subject without overtly selling - preferably not even mentioning - his or her own company's services. It's raises awareness of the individual and his or her company and begins to position that person as what's often referred to as a thought leader.

Winning an award is a tremendous achievement. It feels good inside, it brings a sense of increased unity to a team, it creates a free publicity opportunity, and it engenders potential clients with a feeling of trust. But if you're currently copywriting your award submissions in-house, you're not benefiting from that fresh perspective that comes from hiring a copywriter; particularly a copywriter experienced in writing award submissions and other PR material.

Brand books, corporate identity guidelines, visual identity guide; different companies call their brand guidelines different things, but there's one common aim: to make sure anyone working with imagery, words and customer service in your company does things the same way. Guides encompass everything from corporate values to company uniforms and even social media behaviour.