Business Details
17 Years
experience
Expert Ecommerce Growth Consultancy & Coaching
With over 25 years of dedicated experience in building and scaling ecommerce brands, we specialise in delivering strategic growth solutions tailored to the unique needs of direct-to-consumer businesses. Our expertise spans sustainable growth frameworks, conversion optimisation, and data-driven ecommerce strategies that prioritise profitability and customer retention. Unlike traditional agencies, we focus on high-impact, customised approaches rather than generic playbooks, ensuring our clients achieve measurable results through targeted audience engagement and operational efficiency. Our proven track record includes helping brands refine their positioning, enhance customer trust, and optimise marketing spend across platforms like Shopify and Klaviyo. By combining deep industry knowledge with hands-on consultancy, we empower businesses to scale confidently while maintaining financial discipline and long-term viability.
Services
Ecommerce SEO Consultancy
Conversion Optimisation
Growth Coaching
International Expansion Strategy
Email Marketing Optimisation
Affiliate Programme Setup
Martech Stack Evaluation
Customer Retention Strategy
Data-Driven Positioning
KPI Framework Development
Details
- Year established: 2009
Highlights and features
- 25 years of senior-level ecommerce growth expertise
- Customised strategies over generic marketing playbooks
- Focus on sustainable, profit-driven business scaling
- Direct implementation by experienced consultants
- Proven success with Shopify and Klaviyo integrations
What people say
Best decision in 6 years
Exceptional customer understanding
Proven ROI improvements
Strategic international expansion
Effective test-and-learn approach
People
Ian Rhodes
Ecommerce Growth Consultant
25-year ecommerce veteran with expertise in sustainable growth strategies for DTC brands. Specialises in conversion optimisation, international expansion, and profit-driven marketing frameworks. Proven track record helping Shopify brands scale through data-led decision-making and operational improvements.
Questions
What ecommerce platforms do you specialise in?
We primarily work with Shopify stores, optimising their growth potential through tailored strategies and integrations.
How do you differ from traditional marketing agencies?
We focus on strategic growth consulting rather than executing generic marketing tactics or playbooks.
What growth areas do you cover?
Our expertise includes SEO optimisation, conversion rate improvement, international expansion, and email marketing strategies.
How do you measure success?
We track KPIs like conversion rate improvements, customer acquisition cost reductions, and ROI on marketing spend.
Can you help with international market entry?
Yes, we provide strategic frameworks for profitable international expansion of ecommerce brands.
What's your approach to ecommerce growth?
We combine data analysis with practical implementation to create sustainable, profit-focused growth strategies.
Reviews (5)
Anne
May 05, 2019
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Working with Ian over the past year, we have improved our UX through new site technologies, including a personal buying assistant, site search, personalisation and a new review system.
Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest. Overall, in just 7 months, these new technologies have contributed to 15% of our total sales!
Ian has been there to guide and support us along the way, ensuring we are using the technology to its fullest. Overall, in just 7 months, these new technologies have contributed to 15% of our total sales!
James
Mar 03, 2018
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Ian understands luxury and branding. A genius at story telling and portraying the true essence of our product.
Ian protects our brand with a refreshing story telling strategy, that is about the heart of our product and the core processes behind it.
Ian's strategy means consumers are falling in love with the brand and engaging with it which is bringing repeat loyal customers. A god with words! Understands what our brand is and needs, and can apply it confidently.
Ian protects our brand with a refreshing story telling strategy, that is about the heart of our product and the core processes behind it.
Ian's strategy means consumers are falling in love with the brand and engaging with it which is bringing repeat loyal customers. A god with words! Understands what our brand is and needs, and can apply it confidently.
Neil McLaren
We came to Ian as a brand new startup in need of some help to get off the ground. Ians actionable insights in the early days provided us with a solid platform to make the most of what we had, and put us in a strong position so that when growth came the results were much greater than they would otherwise have been. I highly recommend working with Ian.
Phil Scoble
Ian helped us set up our first eCommerce offer and optimise our website for conversions. Over the months we worked together he was a positive, inspiring presence and brought clarity and focus to our efforts to create something new and exciting. We are delighted at how the website and the new offer has turned out and would recommend Ian to anyone.
Owen Whitehead
Ians conversion optimisation strategy expertise helped us re-focus away from just generating site visits to driving conversion and revenue. He is a true conversion guru who will help you understand your online customers better than you ever thought possible.