Business Details
20 Years
experience
Expert Google Ads Management Belfast
Established in 2006 by a former Google employee, we are a multi-award-winning digital advertising agency specialising in Google Ads management and training. Our team holds full Google Ads certification and has consistently delivered results exceeding client targets, earning recognition from Google as finalists in their EMEA-wide Premier Partner Awards. With expertise developed through managing campaigns for clients like Queen's University Belfast and Euro Auctions, we combine technical proficiency with strategic insight to optimise ROI. Our approach prioritises client collaboration, data-driven decision-making, and continuous campaign refinement. We maintain Google Analytics certification and have pioneered innovative strategies that have doubled client customer bases without increasing budgets. Headquartered in Belfast, we serve businesses across the UK, Ireland, and internationally. Our proven track record includes winning Best Digital Advertising Campaign at the 2018 DANI Awards and delivering training to over 150 businesses. We operate with full transparency, providing regular performance updates and maintaining strict compliance with data protection standards.
Services
Google Ads Management
PPC Campaign Optimisation
AdWords Training
Conversion Rate Optimisation
Account Audit Services
ROI Analysis
Keyword Strategy
Campaign Management
Performance Reporting
Digital Marketing Consultancy
Details
- Year established: 2006
Highlights and features
- Founded by Google's former AdWords strategist with 15+ years industry experience
- Google-certified team with proven ROI improvement track record
- Award-winning campaigns recognised by DANI and Heist Awards
- Transparent reporting with weekly/monthly performance updates
- Tailored training delivered by former Google AdWords Editor 'Guru'
Associations and certifications
- Google Partner
- Google Analytics Certified
What people say
Doubled customer base
Excellent ROI
Expert knowledge
Professional service
Award-winning results
Services
Google Ads Management
Our expert Google Ads management optimises campaigns for maximum ROI. We handle keyword research, ad creation, bid management, and performance tracking. Clients benefit from our Google Partner status and proven strategies that have doubled conversion rates for businesses like Queen's University Belfast and MotorParks.co.uk.
AdWords Training
Tailored Google Ads training delivered by former Google employees. Sessions cover campaign setup, keyword optimisation, and performance analysis. Businesses gain skills to manage campaigns effectively, with past participants reporting immediate implementation of valuable insights that improved their advertising efficiency.
Conversion Optimisation
Data-driven conversion rate optimisation using Google Analytics insights. We implement A/B testing and landing page improvements that have significantly increased client ROI. Our approach combines technical analysis with user experience enhancements to maximise campaign effectiveness for e-commerce and service providers.
People
Louise McCartan
Managing Director & Strategist
Former Google AdWords strategist with 15+ years digital marketing experience. Developed AdWords Editor at Google, holds multiple certifications, and has improved ROI for clients like Queen's University Belfast and Maximuscle.com.
Alisa Burns
Digital Account Manager
Ex-Google AdWords strategist specialising in data analysis and multi-channel marketing. Brings expertise from managing campaigns across diverse industries to deliver targeted advertising solutions for clients.
Questions
Are you officially certified by Google?
Yes, we are a Google Partner agency with team members holding current Google Ads and Analytics certifications.
Do you work with international clients?
We serve businesses across the UK, Ireland, and internationally, with experience managing campaigns for global clients.
What industries do you specialise in?
We work across sectors including education, e-commerce, automotive, and professional services, adapting strategies to specific industry needs.
Can you guarantee improved campaign performance?
While we can't guarantee specific outcomes, our proven track record shows consistent ROI improvements and target exceedance for clients.
Reviews (14)
John McElderry
Dec 17, 2019
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We have tried seo companies in the past, and found them wanting, Search Scientist are different, they promised to hit 10x return on ad spend, they exceeded that, they have always worked closely with us to indentify what we want and helped us achieve that, and they take the time to try and understand our business, something that very few other companies that we have worked with will do. Cant recommend them highly enough, they're a good bunch of professionals.
Euro Auctions
Jun 06, 2019
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We have worked with Search Scientist for a few years and find their work to be a very high standard. They are always available to help with any issues with have and provide an excellent service. Our paid search metrics have improved month on month, year on year.
Stephen Baxter-Crawford
Jan 21, 2019
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Search Scientist have made a real difference to our campaign performance at Queens University Belfast. From tactical targeting and expert advice, right the way through to campaign optimisation and personalised training, they have been there to support our objectives every step of the way. Not only do they have the skills but also the experience in knowing how to make it work for any budget.
Stephen Baxter-Crawford
Nov 03, 2018
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Search Scientist have made a real difference to our campaign performance at Queen's University Belfast. From tactical targeting and expert advice, right the way through to campaign optimisation and personalised training, they have been there to support our objectives every step of the way. Not only do they have the skills but also the experience in knowing how to make it work for any budget.
Jenny Kendall
Mar 17, 2018
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I have worked with Search Scientist on a number of campaigns for Queen's University Belfast. They have fantastic expertise in PPC and SEO and being a Premier Google partner, we know we are getting the best and most up-to-date advice possible. Their agile way of working and responding to briefs only adds to their already friendly, helpful client service approach. Jenny Kendall, Campaigns Marketing Manager, Queen's University Belfast
Water Tecnik Ltd
Mar 07, 2017
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Search Scientist training is excellent! We can't thank Jane and Guy enough for their help from our first initial meeting right through to 3 separate training sessions. We gained great advice in relation to our Website optimisation, Google Analytics, Content creation, Social Media Marketing & Email Marketing. We also got an audit completed based on our website which was extremely detailed. Any questions we had were answered and we plan to have a follow up review in 6 months' time. Can't thank your team enough! Aoife Burns, Water Tecnik Ltd.
Cilento Designer Wear
Jan 08, 2016
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Cilento have now attended two courses at Search Scientist. An SEO Seminar run by Barry and an Ad-words Session run by Louise and Ash. We found both courses to be well presented with interesting and relevant content. All our questions (some probably very stupid) were answered and we left the meetings with clear direction, on a huge to-do list but with knowledge on how to carry it out. We strongly recommend The Search Scientists to anyone wanting to be competitive in SEO / Ad-words marketing within their industry. Thanks to Louise and the guys for everything!
Slumber Slumber Sleep Solutions
Jan 31, 2015
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Search Scientist took on the management of our PPC accounts in September 2014 and we have seen an improvement in our return on investment straight away. Louise is responsive and quick to react. We have confidence that our PPC accounts are in good hands with Search Scientist. Ulster Stores Limited
Alana Campbell
Jun 12, 2014
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"We are very pleased with the work done on our new website by Matt and Louise from Search Scientist. They were professional, quick to respond and helped me understand the website design and development - something I had no previous experience with. I felt the quality of their work was excellent." Alana Campbell Inova Gates Ltd
Brigid McLean
Feb 18, 2014
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Louise is always on hand for whenever we need her. She looks after our Google Adwords account, keeping us @ Bailies Coffee Company up to date on how well our products are performing as well as making suggestions for any improvements we may need to make. Louise is very professional. We would highly recommend her.
Grant
Jan 24, 2014
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Louise and Matt are two of the most friendly and approachable people we are yet to encounter in the industry. They took on board our level of understanding and helped to build us up to a level that we had hoped to achieve all along. Helping us to develop our understanding of how we interface with our customers and potential customers. Explaining in simple terms how to adapt our approach to engaging our customers to ensure that we reach a greater audience. Thank you Louise and Matt and I wish you every success for the future!
David Dickson
Dec 29, 2013
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From Opus Retail Solutions Ltd. Louise and Barry have been a great help during the build process of our new website, they have been very helpful and provided a lot of insight from the start of the project. They have carried out a lot of research on our current website and sector prior to visits. Search Scientist have built the foundations and provided the expertise to allow us to continue to grow our on-line presence. Working with Louise and Barry, communication has been frequent and they are always quick to respond to any question asked.
Jack Trzewiczek
Hi everyone! If you're looking for someone to do a great job with your adwords campaigns then please ask for Louise! I've come across many different big and small SEO companies (I'm a small one too) and I have to say that the expertise and the way of managing the adwords by Louise just speaks for itself- it's close to perfect!
Joris Smet
It's two years since Louise visited us at Smet Building Products Ltd to help us implement our SEO program and we are reaping the rewards still. We're still ranking in top 3 on Google - the investment just keeps giving. Thanks again Lousie.