Brand Finance is the world's leading independent brand valuation and strategy consultancy. Headquartered in the City of London, we are present in over 20 countries. Founded in 1996 with the aim of 'bridging the gap between marketing and finance', for more than 20 years we have helped companies and organisations of all types to connect their brands to the bottom line.

Brand Finance is a specialist consultancy dedicated to the better understanding of marketing finances, founded in 1996 with the aim of 'bridging the gap between marketing and finance'.

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Consulting

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We apply a financial mindset to marketing decisions, quantifying how brands can affect the bottom line through revenue drivers and cost savings. Bridging the gap between marketing and finance, all our services are rooted in value based assessments to justify brand related decisions. Brand Research: Evaluating the strength of the brand amongst its key stakeholders with primary or secondary research to assess how it improves business value.

Brand Research

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Brand evaluations are essential for understanding the strength of your brand against your competitors. Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the areas of weakness, measuring your brand is the only way to manage it effectively.

Brand Valuation

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Brand valuations are used for a variety of purposes, including tax, finance, and marketing. Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns. The principles of understanding brand value can also be applied to geographic brands, nation brands, sports teams and not-for-profit enterprises.

Brand Strategy

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Once you understand the value of your brand, you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns. Whether launching a new product or service, merging existing brands in your portfolio, entering new markets, seeking clearer direction on brand budgeting, or targeting new customer groups, brands are one the most crucial tools to increase brand and business value. We help companies connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments.

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