The Outsourced Marketing Department

The Outsourced Marketing Department (originally set up as TOMD Limited) was established in 1999, providing outsourced and ad hoc marketing services to financial services, legal and accountancy clients. In 2015, it was merged with its sister business The Online Marketing Department, to form one new company.

Outsourcing your marketing can make good financial sense and produce excellent results, no matter the size of your business. Whether you're a small firm needing to outsource your entire function, or a large company hoping to supplement your existing in-house marketing team, we can help. A successful marketing strategy requires input from a wide range of people, from copywriters, web experts and designers, to researchers and social media specialists.For many companies, the costs of employing a full marketing team, including salaries, employers' NI, holiday pay and overtime, can be prohibitive.

As internet and social media use grows, the need for fresh, relevant content that demonstrates your knowledge and expertise has increased exponentially. It's now much easier for companies to be publishers in their own right, and clients have come to expect blogs, articles and opinion pieces commenting on industry news and events as a standard part of client communication.

According to the Chartered Institute of Marketing, "marketing is the management process for identifying, anticipating and satisfying customer requirements profitably". At TOMD, we work within a small number of sectors, and have thus developed great expertise in these areas. Over the years, our knowledge and understanding have grown as we've continued to recruit people with very specialist knowledge - a Chartered Wealth Manager, for example.