
We literally wrote the book on them. But the world changes, challengers never stay still, and there's always new things to learn. That's why we're always out there - talking to, working with, and studying what the latest generation of challengers are doing. It's how we stay curious and inspired, and what gives us the knowledge and expertise to help you. No matter whether you're a start-up taking on the world, or a global market leader needing to keep things fresh, we know that everyone can be more challenger.