Business Details
Transforming Brands for Commercial Success
We are a pioneering brand consultancy that has redefined the boundaries of strategic brand development since our inception. Our approach combines deep industry expertise with a commitment to challenging conventional thinking, enabling clients to achieve transformative growth and market leadership. With a proven track record spanning decades, we have successfully guided numerous brands through complex market transitions, mergers, and acquisitions while maintaining our position as one of the UK's most innovative consultancies.Our methodology prioritises knowledge-driven strategies over assumptions, ensuring long-term brand resilience and commercial success. Recognised by the Financial Times as a leading management consultancy and as the only brand consultancy member of the Management Consultancies Association, we continue to deliver exceptional results for ambitious business owners and investors seeking to maximise their brand potential.
Services
Brand Strategy
Rebranding
Market Positioning
Brand Discovery
Private Equity Branding
Highlights and features
- We have over 20 years' experience transforming brands across diverse industries.
- Our proprietary Brand Discovery methodology delivers data-driven strategic insights.
- We've generated over 2 billion in successful exit deals for our clients.
- Recognised as one of the Financial Times' Leading Management Consultancies.
- Unique approach combining brand strategy with private equity expertise.
Associations and certifications
- Management Consultancies Association
- Financial Times Leading Management Consultancies
Services
Brand Strategy
We create comprehensive brand strategies that align business objectives with market opportunities. Our approach combines rigorous analysis with creative thinking to establish clear brand positioning and growth pathways. Clients benefit from our proven methodology that has successfully transformed over 200 brands across diverse industries.
Rebranding
Our rebranding services revitalise established brands through strategic identity updates and market repositioning. We specialise in maintaining brand equity while introducing modern elements that resonate with contemporary audiences. Recent successes include transforming heritage brands like Ann Summers and Delivita pizza ovens.
Market Positioning
We develop distinctive market positions that differentiate brands in competitive landscapes. Our strategic approach ensures brands effectively communicate their unique value propositions to target audiences. This service has helped clients like Cloud Nine achieve sector leadership in styling tools.
Brand Discovery
Our proprietary Brand Discovery process uncovers critical market insights through comprehensive analysis. This data-driven approach forms the foundation for all strategic recommendations, ensuring decisions are based on robust evidence rather than assumptions. We've completed over 200 such programmes.
Private Equity Branding
We specialise in brand strategies that enhance business valuations for private equity transactions. Our expertise in aligning brand strength with financial outcomes has helped clients achieve premium multiples at exit. This service combines brand management with investment strategy.
People
Julian Kynaston
Founder
Julian Kynaston founded Propaganda Brand Consultancy and has led its growth into one of the UK's most successful brand consultancies. With over two decades of industry experience, he has authored two books detailing his unconventional approach to brand strategy and business transformation.
Questions
What industries do you specialise in?
We work across diverse sectors including retail, technology, healthcare, and industrial manufacturing, with particular expertise in transforming heritage brands and private equity portfolio companies.
How do you measure brand strategy success?
We track success through measurable outcomes including increased market share, higher valuation multiples at exit, and improved brand equity metrics across our client portfolio.
What makes your approach different?
Our unique methodology combines rigorous data analysis with creative strategy, prioritising knowledge-driven decisions over assumptions while maintaining long-term brand development partnerships with clients.
Can you work with international brands?
Yes, we have extensive experience transforming British brands into global players and have successfully implemented strategies in multiple international markets.
How do you handle brand repositioning during mergers?
We specialise in strategic brand alignment during structural changes, ensuring seamless integration while maintaining brand integrity and market position throughout the transition process.
Reviews (1)
Mel
Jun 15, 2019
Report
Knowledgeable industry leaders. Friendly staff and gorgeous venue. Great initial meeting full of insight. Thank you
