Frank Lynn & Associates is a channel strategy consulting firm that serves manufacturers, distributors and industry associations. We help our clients develop lasting and profitable partner programs ultimately focused on meeting the needs of not just the manufacturer, but the channel and end-customer. In more than forty years, we've created a firm that understands the intricacies of the go-to-market challenge. We chose Frank Lynn & Associates to help build our global channel strategy and conduct several smaller channel research projects.
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Our Story
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The employees, and the hundreds of alumni of Frank Lynn & Associates, Inc. (FL&A) mourn the death and celebrate the life of our founder, Frank Lynn. Early in his career, Frank identified a special niche that created FL&A in 1973, recognizing that manufacturers needed help marketing their products through distributors and other third parties.
Services
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In complex, competitive environments companies need to make informed channel decisions. To support our clients, Frank Lynn & Associates provides custom consulting services backed by targeted research with end customers, channel partners and marketplace influencers. To support our recommendations we help companies design customized channel programs and compensation structures. We also help our clients implement our recommendations, including helping their sales teams to assess, motivate and manage channel partners.
Channel Strategy Consulting
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Every company can use expert, objective advice to deal with their unique channel challenges. Frank Lynn & Associates undertakes custom consulting engagements to help clients develop winning channel strategies. A framework that defines the critical characteristics of a high performing channel strategy and serves as a tool to assess the strength of one.
Market Insight and Research
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Frank Lynn & Associates conducts detailed research on end customers, channels and competitors, as standalone projects and in support of its channel strategy consulting. We conduct research across a wide range of topics, but always focused on uncovering the "aha's" buried in the marketplace. Macro-economic environment - measurements of market size, growth rates, pricing trends, etc. Channel landscape - analysis of the number and type of channels, revenue in each, business model, customer targets, product mix, etc.
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