When we decided to set up a contact centre dedicated to communicating with the older consumer market, we looked at how the most successful retailers in this sector operated. Our research found that the common key factor was the profile of customer-facing staff. Almost without exception, the best results were achieved by sales or customer service staff aged 50 plus, supporting the theory that by and large, consumers responded more positively to people of their own or adjacent age group.The Mature Marketing Association, of which Senior Response is a member, claims that "marketers continue to ignore or misrepresent this growing audience [of UK citizens over the age of 60] that no longer conforms to outmoded assumptions and stereotypes."
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One of the UK's first and only Client Contact Management Service dedicated to the over-50s market. Trading since 2001, and based in Solihull West Midlands, we manage client contact communication, by phone, SMS, email, post and webchat on behalf of our clients. Our team of enthusiastic and mature agents remains to this day, the foundation of our business.
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Developing and nurturing a pipeline of rich leads and opportunities from your prospects and existing customer base. Dedicated team of mature agents skilled in communicating with the over 50's prospect market. Experienced in understanding and managing the process and timescales of the lead generation journey.
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