Business Details
26 Years
experience
Your Trusted PR Partner for Outdoor & Sports Brands
Founded in 2000 by Stephanie Briggs, Spring PR is a specialist public relations and marketing agency dedicated to sports, outdoor, and active lifestyle brands. Our personable approach combines deep industry knowledge with strategic creativity to amplify client voices and drive growth. Based in the Wiltshire countryside, we pride ourselves on fostering authentic connections between brands and their audiences while maintaining a strong commitment to environmental stewardship. Our team of experts delivers tailored campaigns spanning public relations, influencer marketing, media buying, and event management.With a proven track record working with industry leaders like Polartec and Osprey, we prioritise transparency, innovation, and measurable results. As members of the European Outdoor Conservation Association, we actively support environmental initiatives, reflecting our belief that sustainable practices are integral to long-term success in the outdoor sector.
Services
Public Relations
Influencer Marketing
Media Buying
Content Creation
Event Management
European Co-ordination
Retailer Support
Social Media
Crisis Management
Digital Marketing
Details
- Year established: 2000
Highlights and features
- We have over 20 years of experience in sports and outdoor PR.
- Our team consists of certified experts with extensive industry knowledge.
- We operate with full transparency and no hidden fees.
- We champion environmental sustainability through EOCA membership.
- Our client-centric approach ensures tailored strategies for measurable results.
Services
Public Relations
We design strategic PR campaigns to enhance brand visibility and reputation within the sports and outdoor sectors. Our approach combines media relations, press releases, and crisis management to deliver targeted messaging. With expertise in event planning and community engagement, we create opportunities for brands to connect with their audiences while ensuring consistent, impactful communication.
Influencer Marketing
Our influencer marketing services focus on building authentic partnerships between brands and industry-relevant creators. We manage influencer outreach, campaign execution, and ROI analysis to ensure meaningful engagement. By prioritising genuine connections, we help brands leverage influencer networks to reach niche audiences and drive consumer trust through relatable, story-driven content.
Content Creation
We produce high-quality content including blog posts, videos, and graphic design tailored to outdoor and sports brands. Our team develops content strategies that align with brand identity and audience preferences. From social media assets to editorial campaigns, we ensure consistent storytelling that enhances digital presence and supports broader marketing objectives.
Event Management
We organise bespoke events, from product launches to digital gatherings, designed to showcase brands to key media and influencers. Our services include logistics coordination, budget management, and attendee engagement strategies. By creating immersive experiences, we help brands strengthen industry relationships and generate impactful media coverage.
Media Buying
Our media buying team plans and executes targeted advertising campaigns across print and digital platforms. We focus on optimising ad placement and budget allocation to maximise reach and effectiveness. By integrating paid media with editorial content, we help brands achieve visibility in competitive markets while maintaining cost efficiency.
People
Stephanie Briggs
Founder
Stephanie founded Spring PR in 2000, bringing over two decades of experience in sports and outdoor marketing. She leads strategic direction while maintaining hands-on client relationships.
Jo Lowe
Account Director
Jo oversees client accounts, leveraging her expertise in sustainable brand development. She has worked with leading outdoor brands for over 15 years, focusing on strategic growth.
Abbie Baynes
Account Director
Abbie has nearly a decade of PR experience, specialising in media relations and campaign execution. She ensures clients receive innovative strategies and impactful coverage.
Naomi Prictor
Senior Account Manager
Naomi manages client campaigns with five years of experience in outdoor marketing. She transitioned from fashion PR, bringing fresh perspectives to brand storytelling.
Jeremy Humphries
Digital Marketing Campaign Manager
Jeremy leads digital campaigns, including Google Ads and affiliate programmes. A certified specialist, he focuses on cost-effective strategies that boost client profitability.
Questions
What services does Spring PR offer?
We provide public relations, influencer marketing, media buying, content creation, event management, and European coordination for sports and outdoor brands.
How does Spring PR support environmental sustainability?
We are members of the European Outdoor Conservation Association and integrate eco-friendly practices into our operations and client campaigns.
Can Spring PR work with international brands?
Yes, our European coordination services help brands manage cross-border campaigns and adapt strategies to local markets.
What industries do you specialise in?
We focus exclusively on sports, outdoor, and active lifestyle brands, ensuring deep sector expertise and relevant industry connections.
How do you measure campaign success?
We use analytics, ROI analysis, and media coverage metrics to evaluate performance and adjust strategies for optimal results.
Reviews (6)
Helen Hyde
Jan 14, 2021
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Spring PR is a professional, experienced and conscientious PR and marketing agency to work with. They have real expertise in the outdoors brands sector and are easy to get along with. We really enjoy working with them.
Pete Webb
Nov 18, 2020
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I have known and worked with Stephanie for nearly ten years and her level of professionalism is exactly what you would expect from an industry leading PR company. If you are in the active outdoor, ski or fitness sectors and need someone with loads of experience then Steph and her team are second to none.
Jammyjaime
Aug 28, 2020
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Professional, creative and fun - they dedicate themselves wholeheartedly to supporting their clients and consistently delivering new ideas. I've worked with Stephanie and the team for over a decade and can recommend them without reservation as an experienced, friendly and highly productive agency. A joy to work with.
Gordon Way
Jul 17, 2020
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Cannot speak highly enough about Steph and here team. Love what they do and the way that they do it - completely professional, creative and all done with a smile and a wonderful attitude to life and work. Creative and clever, hard working and dedicated. They are a TEAM and they will be part of your TEAM. Wonderful and highly recommended.
Adrian Beeby
Apr 30, 2020
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Smart, insightful and creative agency with a great reputation in the outdoor clothing/activities space. Love their 'open house' events in London. Always worth attending.
Judith Vosper
Apr 30, 2020
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Spring PR are an innovative agency with bundles of energy and fantastic ideas. I highly recommend them.
