Lexica Communications supports organisations with their international business development, in particular the UK and Germany. Market readiness, research, resourcing, training, coaching and strategy development are part of our offering. We also oganise regular international networking events in Newcastle upon Tyne such as the German Stammtisch and participate in the local InterNations Group.

We have developed a reputable client base in the UK and overseas and offer services to public and private sector organisations, from small and medium sized to global blue chip companies.

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Team

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Manuela studied languages and economics in Germany, then pursued a career in marketing and intercultural training in the UK. She worked in-house for Quelle, Egger, Siemens and Turner & Townsend, before setting up Lexica. Manuela is now responsible for client account management, project management, coaching and training design & delivery.

Marketing

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Through our varied sector experience we have the ability to quickly understand your business and industry sector. Our strength is to get to the core of the message, what is it that your target audiences want to know about your business/service and what channels will reach them best. Our team has extensive business-to-business experience, but also business-to-consumer expertise. In Germany we work with associated marketing and PR consultants at it often is not simply enough just to translate copy into the target language.

International

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Many organisations have to expand internationally for their long-term sustainability. They have to adapt their products and services to the new market, fulfill local legal requirements, develop new pricing structures and enter strategic partnerships. Marketing and sales material is adapted and resources with foreign language abilities are employed to deal with the local customers.

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