
Founded over 50 years ago as the world's first media agency, we are over 12,000 experts in over 100 countries, passionately committed to understanding our clients and their customers - and deeply humbled by the enormous responsibility that comes with it. We develop an intimate understanding of people and their needs in the context of the rapid changes in culture. Our proprietary tools enable us to build a deep and detailed understanding of consumer journeys, category needs, and brands' performance at each stage.