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It's tough out there! Competition is everywhere and your brand strategy needs to be absolutely focused on what you do best and how you deliver it. To do that effectively requires that you really know your brand, whether you are a start-up or multi-national. Understand yourself and your market and your brand strategy will have a fighting chance.

Creating a marketing strategy enables you to clarify your unique business proposition and plan for all your marketing activities around it. Start with a great understanding of who you are and what you do best, then build all of your marketing assets around those propositions. Add-in an in-depth appreciation of your target customers and their buyers personas and marketing suddenly becomes less of a gut feeling and more of a well-defined process.

It's fair to say that many marketers don't instantly get how sponsorship can work for them. This can simply be that they have had no real exposure to this often poorly represented specialist subject. By partnering with a recognised sports marketing agency you can develop a perfectly crafted sponsorship property that uses sport to greatly extend your brand reach and engagement.

Marketing is fundamentally about making your prospects aware of what you do and then identifying who is ready to buy. Knowing exactly which of your carefully nurtured prospects are actually ready to buy is the really tricky part. At any one time it's likely that as little as just 2% of your B2B prospects are actively engaged in the buying process.

How to get in touch or visit us. We're based in beautiful Suffolk, but regularly travel much further afield, so we're happy to travel. Many of our clients are based in London and mainland Europe, so give us a call, distance no object. We're all waiting to hear from you! Marketing is a big subject. In fact, you won't believe just how unbelievably big it is (paraphrasing Hitchhikers Guide there).