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Business Details
27 Years
experience
Your Trusted Marketing Partner in Arnold
Established in 1999, we have evolved from a print and brand agency into a full-service marketing partner dedicated to enhancing customer experiences. Our expertise spans consultancy, creative services, and marketing, underpinned by 25 years of industry experience and collaborations with local and global businesses. We leverage proprietary research frameworks, including CX Principles and the Behavioural Biases Framework, developed in partnership with Nottingham University and Nottingham Trent University, to deliver tailored strategies that resonate with diverse customer segments. Our commitment to innovation is evident in our integration of AI with human creativity, ensuring solutions that cannot be replicated by machine-led thinking.

Sustainability is central to our ethos, demonstrated through initiatives like tree planting to offset emissions and our pledge to halve carbon output by 2030 via the SME Climate Hub. With a multidisciplinary team of experts, we operate as an extension of our clients' businesses, prioritising transparency, collaboration, and measurable outcomes. Our accolades include successful campaigns for clients such as VELUX and NHS, reflecting our ability to transform spaces, drive loyalty, and unlock new audiences. We maintain rigorous quality standards through continuous feedback loops and adherence to ethical practices, ensuring long-term client satisfaction.
Services
Consultancy Creative Services Marketing Customer Experience Strategy Behavioural Science Application
Served areas
  • National
Details
  • Year established: 1999
Highlights and features
  • We have 25 years of experience in CX strategy and marketing.
  • Our proprietary Behavioural Biases Framework enhances customer engagement.
  • We tailor strategies to suit diverse industry sectors and audiences.
  • Sustainability commitments align with global climate action standards.
  • Collaborative approach treats clients as brand partners for shared success.
People
Simon Elliott
Managing Director
Simon specialises in customer experience, blending behavioural science with digital strategy. With over 25 years in the industry, he leads Diversity Creative Marketing Solutions Ltd's vision for humanised brand interactions.
Kate Swarbrooke
Head of Client Services
Kate brings 25+ years of marketing expertise, managing cross-channel strategies. She ensures alignment between client objectives and Diversity Creative Marketing Solutions Ltd's creative execution for optimal results.
Joel Cage
Creative Director
Joel oversees creative output with 15+ years in branding. He transforms concepts into award-winning campaigns, ensuring visual consistency across all client projects.
Lucinda Batchelor
Senior Copywriter
Lucinda crafts brand voices and narratives with a decade of experience. Her work spans emails, scripts, and social media, aligning language with strategic goals.
Sam Lucas
Account Director
Sam drives client success through innovative CX solutions. With a decade at Diversity Creative Marketing Solutions Ltd, he focuses on measurable outcomes and strategic partnerships.
Questions
What services does Diversity Creative Marketing Solutions Ltd offer?
We provide consultancy, creative services, and marketing solutions focused on customer experience. Our expertise includes behavioural science application and digital strategy.
How does Diversity Creative Marketing Solutions Ltd use behavioural science?
We apply 34 proprietary behavioural biases and CX Principles developed with universities to influence customer decisions and enhance engagement.
Can you work with global clients?
Yes, we serve both local Nottingham businesses and international brands like VELUX and NHS through remote collaboration tools.
Are sustainability practices part of your services?
Sustainability is core to our ethos. We offset emissions, plant trees, and help clients communicate eco-friendly initiatives through targeted campaigns.
How do you ensure campaign success?
We use data analytics, A/B testing, and continuous feedback loops. Our 25+ years of experience ensures strategies are refined for maximum ROI.
Reviews (2)
Natalie Kyereme
Jun 12, 2020 Report
Diversity is an AMAZING digital marketing agency, i would definitely recommend. They are extremely organised and they have plethora of resources to help you out. The team is very welcoming, helpful and down to earth! My first meeting alone, was life changing, as they introduced me many resources and techniques to better my brand.
Joe Peck
Jan 31, 2018 Report
We had some graphics and branding done by Diversity and it was fantastic. Delivered on time and excellent quality.