M T C (UK) Ltd

Few agencies match MTC's focus on expertise. When it comes to authentic experience and appreciation of Commercial and Marketing, activation in Sport and Entertainment, our credentials are second to none. Driven by strong commercial and marketing pedigree, MTC has comprehensive appreciation of how to make successful talent work, both directly on behalf of retained clients, and in joint business ventures.

A high-quality portfolio of household names, champions and some of sports broadcastings biggest personalities all with something extra to offer - MTC have represented 11 Olympic champions, 20 medallists, 3 BBC Sports Personalities of the Year, including the winner in 2012, arguably our nation's greatest ever year for sport. Talent with a pedigree in sport who now excel in diversifying into media, brand support and the corporate workspace.

Where agencies once focused only on negotiating contracts, MTC today is committed to partnering on and developing creative projects and opportunities. This is reflected through different platforms and across a range of media, including digital, publishing, television, audio and live performance. With 25 years of excellence in the sports industry, MTC's network is the perfect platform for innovative sports media development. In 2018, MTC used its extensive experience in cycling to launch The Road Book, road race cycling's indispensable annual publication.

Over 25 years, MTC has been fortunate to have worked with clients who represent the genuine diversity of twenty-first century Britain, and of modern British sport. Our clients provide unique and expert insights into the multiple impacts of background, ability and ethnicity - all within the context of elite sporting performance.

Starting life in the US as Marketing Trademark Consultants, MTC (UK) Ltd was acquired in 1992 operating as a licensing agency representing the IP rights of designers, corporate brands and kids/entertainment properties. In late 1992 we started our foray into sport through our first Olympic Gold medallist - and became the first agency to recognise the potential in marketing Olympic talent long before 2012 changed the talent landscape so dramatically.The business has always bucked the perception of sports management, maintaining longstanding and trusted relationships with its partners as well as clients, many who have been with MTC for over 20 years.