Business Details
26 Years
experience
Expert Marketing Solutions for Purpose-Driven Brands
Established in 2000, APT Marketing has evolved from a tourism-focused agency to a full-service marketing partner serving purpose-driven brands. Our approach combines strategic thinking, creative storytelling, and data-driven execution to deliver measurable results. With expertise in advertising, branding, digital marketing, and public relations, we specialise in helping charities, non-profits, and ESG-focused businesses amplify their impact. Our team's 20+ years of experience in cross-sector campaigns ensures tailored solutions that align with client goals. We prioritise transparency, treating client budgets as our own while maintaining a 100% success rate in grant funding applications.Our client retention model and project-based services adapt to evolving business needs, supported by a proven track record of campaigns achieving 270% reacquisition rates and 1000%+ ROI. The agency's leadership combines generational expertise, with founder Angie Petkovic's corporate background complementing Victoria Petkovic-Short's digital innovation. Our Cheltenham-based team maintains industry recognition through awards and media contributions while fostering local ecosystem initiatives like our on-site beehive pollination hub.
Services
Advertising
Branding
Digital Marketing
Public Relations
Social Media
Copywriting
Website Development
Event Planning
Strategy Consultation
Award Submissions
Details
- Year established: 2000
Highlights and features
- We offer tailored marketing strategies developed through collaborative client partnerships
- Our adaptive campaigns utilise real-time analytics for continuous performance optimisation
- Proven success with 270% membership reacquisition rates and 1000%+ ROI campaigns
- Experienced team combining generational expertise and digital innovation
- 100% success rate in grant funding applications with 700,000+ secured for clients
Services
Advertising
We create targeted advertising campaigns across print and digital platforms. Our team develops visually striking content with compelling copy to maximise ROI. By analysing audience demographics and market trends, we ensure optimal placement and messaging that aligns with client objectives while maintaining budget efficiency.
Branding
Our branding specialists develop cohesive visual and verbal identities that reflect core business values. We create comprehensive brand guidelines covering logo usage, colour palettes, typography, and tone of voice. This strategic approach ensures consistent market positioning that resonates with target audiences while maintaining brand integrity across all touchpoints.
Public Relations
We craft compelling narratives to enhance brand reputation through media relations and strategic communications. Our PR services include press release distribution, media training, and crisis management. With established contacts across industry sectors, we secure valuable media coverage that builds credibility and drives business growth through earned media exposure.
Digital Marketing
Our digital marketing services encompass SEO, social media management, and website optimisation. We develop data-driven strategies to improve online visibility and engagement. From content creation to paid advertising campaigns, our approach combines technical expertise with creative storytelling to deliver measurable results across digital platforms.
Grant Funding
We specialise in identifying and securing grant funding opportunities for business development projects. Our services include application preparation, eligibility assessment, and proposal writing. With a 100% success rate, we help clients navigate complex funding criteria to access financial resources that support growth initiatives and community impact projects.
People
Angie Petkovic
Chief Executive Officer
Founder with extensive marketing experience from HP and hospitality sectors. Recognised industry leader with expertise in strategic marketing and business growth. Regular contributor to hospitality and wellness publications.
Victoria Petkovic-Short
Managing Director
Digital marketing expert with 15+ years' experience. Specialises in new media and technology implementation. Achieved 1000%+ ROI on client campaigns and parliamentary representation for business clients.
Angharad Planells
Head of PR
Award-winning communications specialist with 20 years' industry experience. Expert in digital PR and strategic messaging. Recognised as Management Today's 35 under 35 female leader in 2022.
Maria Fallon
Senior Account Executive
Digital marketing specialist with decade-plus experience in audience development. Focus on content optimisation and multi-channel campaigns. Holds degree in ancient history with modern marketing applications expertise.
Jen Jones
Marketing Executive
Creative strategist with conservation sector background. Specialises in brand identity development and research-driven content creation. Brings agency experience in commercial lifestyle branding and campaign execution.
Questions
What industries do you specialise in?
We work with charities, non-profits, social enterprises, and ESG-focused businesses, including BCorp organisations and membership associations across various sectors.
How do you measure campaign success?
We use analytics and data tracking to monitor KPIs like ROI, audience engagement rates, and conversion metrics, with regular performance reviews and strategy adjustments.
Can you help with grant applications?
Yes, we have a 100% success rate in grant funding applications, having secured over £700,000 for client projects including a £250,000 award.
What makes your approach different?
We combine strategic thinking with creative storytelling, treating client budgets as our own while maintaining adaptive campaigns that evolve with market conditions.
Do you offer website development?
Yes, we provide full-service website design and development with SEO optimisation to ensure digital platforms align with brand strategy and business goals.
