Business Details
28 Years
experience
Expert Marketing & Business Development Services
Established in 1998, our agency has built a reputation for delivering tailored business development and marketing solutions to clients in the fire, building services, and energy sectors. Our team of seasoned professionals brings decades of combined experience in senior management roles across multinational corporations, offering strategic guidance and practical support to complement in-house capabilities. We specialise in flexible service models, including project-based assignments, retainer agreements, and success fee structures, ensuring cost-effective resource allocation.Our expertise spans sales development, market research, public relations, and strategic planning, with a proven track record in both UK and international markets. By combining deep industry knowledge with adaptable service delivery, we empower clients to achieve sustainable growth through targeted market expansion and operational optimisation.
Services
Business Development
Marketing Management
Public Relations
Telemarketing
Market Research
Strategic Planning
Sales Development
Management Consulting
Details
- Year established: 1998
Highlights and features
- We have over 25 years' experience in B2B marketing and business development
- Our team includes specialists with proven track records in fire safety and building services sectors
- We offer flexible fee structures including project-based and success fee models
- Our international expertise covers Scandinavia, Europe, Middle East and Far East markets
- We provide comprehensive services from market research to strategic planning
Services
Business Development
Our business development services focus on identifying growth opportunities in existing and new markets. We provide sales strategy development, market entry planning, and channel partner identification for fire safety and building services companies. With expertise in both domestic and international markets, we help clients expand their commercial reach through targeted sales campaigns and strategic partnerships.
Marketing Management
We offer part-time marketing management solutions tailored to clients' specific needs. Our services include marketing plan development, budget management, and coordination of specialist agencies. From literature design to advertising strategy, we provide professional marketing oversight on flexible retainer or project-based terms, ensuring consistent brand messaging and effective campaign execution.
Public Relations
Our PR services enhance brand visibility through editorial content and media engagement. We create news releases, case studies, and feature articles to position clients as industry leaders. By developing targeted PR campaigns aligned with business objectives, we help companies in technical sectors build credibility and generate qualified sales leads through third-party validation.
Telemarketing
We provide B2B telemarketing services to support sales development and market research. Our approach includes database management, prospect qualification, and appointment generation, helping clients optimise sales resources. By handling initial contact stages, we enable technical sales teams to focus on closing high-value opportunities in fire safety and engineering sectors.
Strategic Planning
Our strategic planning services range from one-day business reviews to comprehensive corporate planning projects. We facilitate strategic sessions, conduct market analysis, and develop actionable business plans. By combining internal insights with external market intelligence, we help clients create roadmaps for sustainable growth and investment readiness.
People
David Leigh
Founder Director and MD
David has over 25 years' experience in building controls, fire safety, and automation sectors. He has held director positions with major companies including ADT and Kidde Fire, and established LAA in 1998 as a specialist B2B marketing agency serving technical industries.
Questions
What industries do you specialise in?
We specialise in fire safety, building services, and energy management sectors, with extensive experience in technical B2B markets.
How do your flexible service models work?
We offer services on day-rate, project-based, retainer, and success fee arrangements to match clients' specific resource and budget requirements.
Do you work with international clients?
Yes, we have extensive international experience across Scandinavia, Europe, Middle East and Far East markets since our formation in 1998.
What marketing services do you provide?
We offer marketing management, PR, telemarketing, market research, and strategic planning services tailored to technical B2B sectors.
How do you help with business growth?
We identify market opportunities, develop sales strategies, and provide expert resources to help companies expand their commercial reach and operational capabilities.
