Business Details
25 Years
experience
Trusted Call Centre Services for UK Businesses
Senior Response is a UK-based contact centre specialising in connecting businesses with the over-50s market. Established in 2001, we have built a reputation for delivering tailored telemarketing, call handling, and data management solutions. Our team comprises experienced professionals, with 54% aged over 50, enabling authentic communication with mature audiences. We prioritise empathy and understanding, ensuring high-quality interactions that align with client brand values. Our services span B2B and B2C sectors, including healthcare, legal services, and financial sectors.With an average staff tenure of six years, we combine stability with adaptability to meet evolving client needs. Recognised for excellence, we were awarded Over 50s Sales & Marketing Specialists of the Year in 2020. Our commitment to diversity and inclusion underpins our approach, fostering trust and long-term partnerships. Clients such as Age UK Enterprises and Hidden Hearing attest to our consistent delivery of ROI and customer satisfaction. Backed by FCA authorisation and membership of the Silver Marketing Association, we remain a leader in mature market engagement.
Services
Telemarketing
Call Centre Services
Data Cleansing
Overflow Call Handling
Appointment Setting
Email Marketing
Details
- Year established: 2001
Highlights and features
- Our team of mature agents (54% over 50) ensures authentic communication with older demographics
- 23 years of experience delivering ROI-focused telemarketing and call handling solutions
- FCA-authorised for regulated products and services, ensuring compliance and trust
- Tailored onboarding processes enable 90% of campaigns to launch within 7 working days
- Proven 50% appointment attendance rate through targeted outbound services
Associations and certifications
- FCA authorised
- Silver Marketing Association
What people say
Exceptional results
Proactive account management
Professional and caring agents
Seamless call transfers
Long-term partnership
Services
Telemarketing
Our telemarketing services combine mature agent expertise with targeted strategies to generate leads and drive sales. Specialising in B2B and B2C sectors, we deliver FCA-compliant campaigns tailored to your brand. With 23 years of experience, we ensure high conversion rates through empathetic communication and data-driven approaches.
Call Centre
Offering inbound and outbound call handling, our services manage customer interactions across healthcare, legal, and financial sectors. Our team achieves 80% service levels during peak times, with seamless call transfers and 24/7 scalability during high-demand periods.
Data Cleansing
We enhance data quality through deduplication, standardisation, and validation processes. Our GDPR-compliant services ensure accurate CRM systems, improving campaign effectiveness with quarterly cleansing options for high-frequency communicators.
Appointment Setting
Specialising in outbound appointment booking, we secure 60,000 annual appointments for healthcare clients with a 50% attendance rate. Our agents use consultative techniques to match client needs with customer preferences across multiple industries.
Overflow Handling
Our scalable overflow service activates within 10 minutes during peak times, maintaining 80% call answer rates. Used by clients like walk-in bath providers, we handle after-hours and weekend volumes with brand-consistent messaging.
People
Michael King
Managing Director
With extensive contact centre experience since 2018, Michael leads operational strategy and client relationships. His focus on business process improvement drives Senior Response's market-leading service standards.
Mike Bingham
Non Executive Director
A contact centre pioneer since 1986, Mike co-founded Senior Response in 2001. His industry expertise shapes our strategic direction while maintaining our founding principles.
Jane Watton-Green
Head of Client Operations
Overseeing client services since 2001, Jane specialises in campaign optimisation. Her DMA Gold Award-winning approach ensures continuous improvement in customer experience and ROI measurement.
Questions
How does your mature workforce benefit client campaigns?
Our 54% over-50s team leverages life experience to build trust with older demographics, achieving higher engagement rates through empathetic, age-appropriate communication styles.
Do you handle regulated industry campaigns?
Yes, we're FCA-authorised to manage regulated products, supporting clients in financial services and healthcare with compliance-guaranteed telemarketing and data processes.
What sectors do you specialise in?
We focus on healthcare, legal services, financial sectors, and estate planning, with 23 years' experience tailoring communication strategies to these industries' specific requirements.
How quickly can campaigns launch?
90% of campaigns commence within 7 working days through our streamlined onboarding process, with overflow services activating within 10 minutes during peak demand.
How do you ensure data security?
We use encrypted systems, GDPR-compliant processes, and regular audits. Our data minimisation practices and consent management protect both client and customer information.
