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Business Details
29 Years
experience
Trusted B2B Telemarketing Services in the UK
Blue Donkey is an award-winning B2B telemarketing company with over 26 years of experience in delivering tailored, intelligent communication solutions. Established in 1997, we specialise in unscripted, relationship-driven telemarketing that aligns with the unique needs of senior business decision-makers. Our ISO 9001-certified quality management systems ensure rigorous adherence to best practices, while our bespoke training programmes cultivate a team of highly skilled communicators. We pride ourselves on transparency, offering granular reporting and real-time insights to keep clients fully informed and in control of their campaigns.

Our client-centric approach has earned us a 100% recommendation rate, with partnerships spanning finance, pharmaceuticals, manufacturing, and technology sectors. By rejecting automated diallers and scripted methods, we deliver authentic, two-way dialogues that generate high-quality leads and enduring client relationships. Our commitment to innovation and excellence has solidified our reputation as a Centre of Excellence in outbound B2B telemarketing.
Services
B2B Telemarketing Lead Generation Appointment Setting Market Research Customer Care Data Cleansing Consultancy Training
Details
  • Year established: 1997
Highlights and features
  • We have over 26 years of experience in B2B telemarketing with a 100% client recommendation rate.
  • Our ISO 9001-certified quality management systems ensure rigorous compliance and excellence.
  • We use unscripted, intelligent calls tailored to senior decision-makers' needs.
  • Our bespoke training programmes develop award-winning communicators with sector-specific expertise.
  • We offer granular reporting and real-time campaign transparency for full client control.
Associations and certifications
  • ISO 9001
What people say
Excellent service Highly recommend Top-notch leads Professional team Consistent results
Services
B2B Telemarketing
Our B2B telemarketing services focus on unscripted, intelligent dialogue tailored to senior decision-makers. We specialise in outbound calls that build relationships and drive measurable ROI. Our ISO 9001-certified processes ensure compliance and excellence, with real-time reporting for full transparency.
Lead Generation
Blue Donkey's lead generation services identify high-potential prospects through targeted dialogue and data profiling. We focus on quality over quantity, ensuring each lead aligns with your campaign criteria. Our methods have generated millions in client revenue, including a 2m lead conversion.
Appointment Setting
We secure appointments with key decision-makers by highlighting your unique value proposition. Our team uses intelligent questioning to qualify leads, ensuring meetings are relevant and productive. Clients report a 40% sales uplift from our appointment-setting campaigns.
Market Research
Our market research services provide insights into buyer behaviour and industry trends. We conduct customer satisfaction surveys and competitor analysis, using unscripted conversations to gather nuanced data that informs strategic decisions.
Data Cleansing
We offer GDPR-compliant data cleansing to ensure your marketing lists are accurate and targeted. Our services include database profiling, appending, and ongoing management to maximise campaign efficiency and reduce wastage.
People
Sureya Landini
Founder & Director
Sureya founded Blue Donkey in 1997, pioneering unscripted B2B telemarketing. With a background in corporate training, she developed award-winning programmes that shaped the company's Centre of Excellence status. Her leadership drives client partnerships spanning decades.
Charlene
Team Lead
Charlene oversees campaign execution with a focus on quality and results. With over a decade at Blue Donkey, she specialises in financial services and manufacturing sectors, consistently exceeding client KPIs through strategic dialogue and team mentorship.
Paul
Consultant
Paul provides strategic insights into ICT systems and campaign optimisation. His technical expertise ensures seamless integration with client CRMs, enhancing data accuracy and campaign scalability for global brands.
Questions
What sectors does Blue Donkey specialise in?
We specialise in financial services, pharmaceuticals, manufacturing, technology, business services, and public sector telemarketing, with deep expertise in engaging senior decision-makers.
Why choose Blue Donkey over competitors?
Our unscripted, intelligent calls and ISO 9001-certified processes ensure authentic dialogue and measurable ROI, backed by a 100% client recommendation rate.
Do you offer data cleansing services?
Yes, we provide GDPR-compliant data cleansing and profiling to ensure your marketing lists are accurate and targeted for maximum campaign effectiveness.
Are your telemarketing services outsourced or in-house?
We are a dedicated B2B telemarketing agency with award-winning in-house teams, offering the expertise and scalability that in-house teams often lack.
How do you ensure campaign transparency?
We provide real-time reporting, call recordings, and granular MI to keep you fully informed and in control of every aspect of your campaign.
Reviews (7)
Tara Abbott
May 25, 2022 Report
The Blue Donkey team have been an extension of our brand and are a joy to work with. They continue to deliver high level leads to our sales team and where every dollar matters when it comes to Marketing plans, this investment is worth every penny.
Thomas Lyes
May 23, 2021 Report
We have recently engaged Blue Donkey as a business and have been really impressed by their communication, knowledge and desire to immerse themselves in the detail required to make our campaign successful. Charlene has done a great job. We have used other businesses in the past and Blue Donkey are head and shoulders above those.
Katie Parkinson
Jul 07, 2020 Report
Blue Donkey are an absolute pleasure to work with; they are very passionate about what they do and never disappoint. They have become an invaluable resource to us over the years and we look forward to our future projects with Charlene and the team.
James Elliott
Jun 11, 2020 Report
I worked for Blue Donkey having come straight out of University in the summer of 2012 and am very glad that I did. Sureya and Paul were fantastic to work for, and the team they employed at the time were a joy to work along side. The team I worked with consisted of full time career focused individuals, as well as flexible working full time parents, which was really nice to see a business providing flexible working conditions for valued employees.

The professional, as well as life lessons I learnt and took away from my time at Blue Donkey are what I hold dear to me 7 years on and i'm very appreciative of the time that was invested in me as an individual. I would recommend either working with or working for Blue Donkey, the time they invest in their staff as well as their clients is in my opinion unrivalled within their sector and I wish them every success in the future.
Chrishayhoe Chris
Apr 23, 2020 Report
I have worked with Blue Donkey for over 10 years. Taking them with me when I changed business roles. They are streets ahead of any other telemarketing organisation I have ever worked with. Very professional, always provided sound advice and always deliver results. I would have no hesitation in recommending anybody who is considering using telemarketing to seek out Blue Donkey first.
Terry Smith
Dec 17, 2019 Report
I had the pleasure of engaging Blue Donkey while I was employed by Snap-on Diagnostics. They are both professional and a pleasure to work with. The results of the market research were delivered promptly and in a format that was easy to understand. I have no hesitation in recommending Blue Donkey.
Hayley Brailey
Nov 23, 2019 Report
Blue Donkey have been invaluable in growing our business. We have worked with Charlene and the team for a number of years and they continue to aid our success through quality leads into our business. I have no hesitation in recommending Blue Donkey for any business considering tele-marketing.