Business Details
10 Years
experience
Expert Marketing Strategy Leeds
ThinkSmart Marketing is a strategic consultancy led by Clare, a seasoned marketing professional with over 25 years of experience in senior roles at renowned consumer brands. Specialising in tailored marketing strategies, brand development, and mentoring, we support SMEs and startups across B2B and B2C sectors. Our approach combines deep market research, customer journey analysis, and SMART objective setting to deliver impactful, results-driven campaigns. Recognised as a Fellow of the Chartered Institute of Marketing and a mentor with the Association of Business Mentors, we bring proven expertise to help businesses refine their messaging, enhance customer engagement, and achieve sustainable growth.Our client portfolio spans diverse industries, including manufacturing, healthcare, and retail, with success stories demonstrating measurable improvements in brand visibility and customer retention. We prioritise collaboration, transparency, and accountability, ensuring clients stay focused on their goals while navigating evolving market landscapes. Our methodology integrates the 4 Ps of marketing and the 6 key stages of a marketing plan to create cohesive, data-informed strategies that drive long-term value.
Services
Marketing Mentoring
Marketing Planning
Brand Development
Details
- Year established: 2016
Highlights and features
- We offer 25+ years of senior marketing expertise across diverse industries.
- Our strategies combine SMART objectives and customer journey analysis for measurable results.
- We hold Fellow status with the Chartered Institute of Marketing.
- Our mentoring programmes empower junior marketers with real-world insights.
- Proven track record of doubling client turnover and improving retention rates.
Associations and certifications
- Chartered Institute of Marketing
- Association of Business Mentors
What people say
Invaluable expertise
Excellent results
Creative solutions
Measurable impact
Highly recommend
Services
Marketing Mentoring
Our mentoring service supports business owners and junior marketers with strategic guidance and actionable insights. Drawing on 25+ years of senior marketing experience, we help clients navigate challenges, refine strategies, and implement best practices. By focusing on accountability and practical solutions, we empower teams to enhance their marketing effectiveness and achieve sustainable growth.
Marketing Planning
We create tailored marketing plans aligned with business objectives, using SMART goals and customer journey analysis. Our approach integrates market research, competitor analysis, and the 4 Ps framework to ensure cohesive, data-driven strategies. Regular reviews and adjustments guarantee campaigns remain effective in dynamic markets, delivering measurable improvements in brand visibility and customer engagement.
Brand Development
Our brand development service focuses on creating cohesive, emotionally resonant brand identities. Through workshops and customer insights, we define brand stories, visual identities, and tone of voice. By aligning messaging with audience needs, we help businesses stand out in competitive markets, as demonstrated by successful rebrands for clients in furniture, healthcare, and fitness sectors.
People
Clare
Founder
Clare is a marketing expert with 25+ years of experience in senior roles at consumer brands and as a consultant. A Fellow of the Chartered Institute of Marketing, she specialises in strategic planning, brand development, and mentoring. She founded ThinkSmart Marketing to help SMEs achieve growth through tailored, research-driven strategies.
Questions
What services does ThinkSmart Marketing offer?
We provide marketing mentoring, strategic planning, and brand development services tailored to SMEs across B2B and B2C sectors.
How can marketing mentoring benefit my business?
Our mentoring programmes offer actionable insights and accountability to help teams overcome challenges, refine strategies, and implement best practices for sustainable growth.
What experience does Clare have?
Clare has 25+ years of senior marketing experience, including roles at Hotpoint and Mamas & Papas, and is a Fellow of the Chartered Institute of Marketing.
How do you approach brand development?
We use workshops and customer insights to define brand stories, visual identities, and tone of voice, ensuring alignment with audience needs and market differentiation.
Can you help with customer journey optimisation?
Yes, we analyse and refine customer journeys to improve engagement, loyalty, and conversion rates through targeted marketing strategies and touchpoint optimisation.
