Business Details
23 Years
experience
Strategic Live Marketing Consultancy
Established in 2003, The Exhibiting Agency is a specialist live marketing consultancy dedicated to delivering high-performance exhibiting strategies. Our processes, tools, and insights are proven internationally across all industry sectors, with a focus on optimising live marketing as a strategic initiative for business growth. Our team combines over 150 years of collective experience, including experts like John Blaskey, a pioneer in exhibition strategy with 40 years in the industry. We offer tailored solutions for exhibitors, organisers, contractors, and associations, helping clients measure ROI, enhance brand visibility, and build long-term relationships.Our unique outcomes system ensures effective prospect feedback and follow-up, while our global network of tradeshow professionals operates in over 100 cities across 50 countries. We prioritise practical training workshops, strategic engagement frameworks, and measurable results, supported by a 100% results guarantee. Our clients range from global brands to government agencies, all benefiting from our innovative approach to live marketing.
Services
Exhibition Strategy Consultancy
Live Marketing Training
ROI Measurement
Event Planning
Global Network Support
Details
- Year established: 2003
Highlights and features
- 150+ years combined team experience in live marketing
- Proven international strategies across all industry sectors
- 100% results guarantee on delivered services
- Tailored solutions for businesses of all budget sizes
- Global network of professionals in 50+ countries
What people say
Best training we have had
Successful theme and strategy
Fun for my team
Excellent customer feedback
Highly successful results
Services
Exhibition Strategy Consultancy
We develop custom exhibition strategies that align with business objectives. Our consultants analyse market trends, competitor activity, and past performance to create actionable plans. Clients benefit from measurable outcomes and improved ROI through our proven methodologies.
Live Marketing Training
Our masterclasses cover visitor engagement, ROI measurement, and strategic planning. Delivered by industry veterans, these sessions improve team performance and lead capture. Training includes practical techniques for creating memorable exhibition experiences that drive business growth.
ROI Measurement
We implement systems to track exhibition effectiveness through visitor analytics and business conversion metrics. Our approach quantifies results against predefined objectives, helping clients understand their return on investment and areas for improvement.
Global Network Support
With professionals in 50+ countries, we provide local expertise for global events. Our network ensures cultural relevance and market-specific strategies, helping clients succeed in diverse international exhibition environments.
Event Organiser Consultancy
We help event organisers increase exhibitor retention and attract new participants. Our strategies focus on creating value for exhibitors, improving delegate engagement, and developing long-term event sustainability through strategic planning frameworks.
People
John Blaskey
International Exhibition Consultant
With 40 years' experience, John pioneered effective exhibiting strategies. He focuses on long-term relationship building through live marketing, using engaging presentations to challenge traditional exhibition approaches and deliver measurable results.
Lee Ali
Sales & Marketing Specialist
Lee brings 25 years' experience in communications and business psychology. As a Fellow of the Institute of Sales and Marketing Management, he specialises in improving visitor engagement and delivering measurable exhibition results for international clients.
Joanne Mitchell
Operations Coordinator
With 20+ years' operational experience, Joanne manages logistics challenges and developed our unique outcomes system for prospect feedback and follow-up, ensuring efficient client support and post-event analysis.
Ashley Boroda
Presentation Coach
Former BBC producer Ashley specialises in public speaking and visitor engagement. He combines stand-up comedy techniques with business psychology to train clients in creating memorable exhibition experiences that drive business growth.
Richard Hartnell
Creative Director
Award-winning designer Richard has 30+ years' experience in brand development. He creates high-impact exhibition concepts that combine art and psychology to engage audiences, helping clients communicate complex messages effectively at live events.
Questions
What services do you offer for exhibitors?
We provide strategic exhibition planning, staff training, ROI measurement tools, and post-event follow-up systems tailored to exhibitors' specific goals.
How do you measure return on investment for events?
Our unique outcomes system tracks visitor engagement, lead quality, and business conversions using real-time feedback and post-event analysis.
Which geographic areas do you serve?
We operate globally with professionals in 50+ countries, including the UK, Europe, Middle East, USA, and Asia-Pacific regions.
What training programs are available?
We offer masterclasses on exhibition strategy, visitor engagement techniques, and ROI measurement, delivered by industry experts with decades of experience.
How do you support event organisers?
We help organisers increase exhibitor retention, attract new participants, and create memorable delegate experiences through strategic engagement frameworks.
Can you help small businesses with limited budgets?
Yes, our strategies are adaptable to all budget sizes, focusing on maximising impact through smart planning rather than just financial investment.
