Business Details
Your Trusted Marketing Partner in Hampshire
Zest Marketing is a freelance marketing consultancy dedicated to creating engaging, content-driven strategies that connect businesses with their target audiences. With over two decades of experience in both in-house and freelance roles, we specialise in strategic positioning, messaging frameworks, and content-led campaigns tailored to technology, telecom, professional services, and recruitment sectors. Our approach combines inbound and outbound marketing to deliver measurable results, supported by a track record of successful collaborations with start-ups, agencies, and international teams.Client testimonials highlight our meticulous attention to detail, strategic intuition, and ability to translate ideas into impactful campaigns. We pride ourselves on offering flexible, cost-efficient support that aligns with diverse business needs, from ad-hoc content creation to comprehensive marketing overhauls.
Services
Strategic Positioning
Messaging Framework
Content Creation
Marketing Campaigns
Employer Branding
Highlights and features
- We offer 20+ years of strategic marketing experience with a client-focused approach.
- Our team delivers measurable results through content-led campaigns and data-driven strategies.
- We specialise in working with technology, telecom, and professional services sectors.
- Flexible support options for start-ups, agencies, and established marketing teams.
- Proven track record in employer branding and talent attraction strategies.
What people say
Strategic customer-centric approach
Exceptional attention to detail
Flexible and cost-efficient
Proactive marketing expertise
Creative and reliable
Services
Strategic Positioning
We help businesses define their unique market position through immersive discovery workshops and tailored positioning strategies. Our approach combines industry insights with competitor analysis to create a clear, differentiated brand identity. Clients benefit from actionable frameworks that align marketing goals with business objectives, ensuring long-term market relevance.
Messaging Framework
Our messaging frameworks ensure consistent, impactful communication across all channels. We develop compelling narratives that resonate with target audiences while maintaining brand integrity. This service includes tone-of-voice guidelines, key message development, and alignment of internal and external communications to strengthen brand perception.
Content Creation
We produce high-quality, audience-specific content including websites, case studies, blogs, and video materials. Our content strategy focuses on engagement, SEO optimisation, and conversion-driven outcomes. Each piece is designed to support broader marketing objectives while maintaining brand consistency across digital and print platforms.
Marketing Campaigns
Our campaigns combine strategic planning with execution excellence to deliver measurable results. We manage end-to-end campaign development, from concept to implementation, using data-driven insights to optimise performance. Services include multi-channel coordination, analytics reporting, and ROI-focused adjustments throughout campaign lifecycles.
Employer Branding
We develop employer branding strategies that enhance workplace appeal and attract top talent. Our solutions include employee value proposition development, careers content creation, and recruitment marketing campaigns tailored to target demographics. This service helps organisations build a compelling brand narrative that resonates with potential candidates.
People
Kerry Marchbank
Founder and Consultant
Kerry Marchbank is a freelance marketing consultant with 20+ years' experience in strategic marketing. She specialises in content-led campaigns and brand positioning for technology and professional services sectors. Her expertise includes employer branding and cross-channel marketing strategies.
Questions
What marketing services do you specialise in?
We specialise in strategic positioning, messaging frameworks, content creation, marketing campaigns, and employer branding solutions.
Which industries do you work with?
We primarily work with technology, telecom, professional services, recruitment agencies, and public sector organisations.
Can you support both small businesses and large teams?
Yes, we provide flexible marketing support for start-ups, agencies needing extra capacity, and established marketing departments.
How do you ensure marketing effectiveness?
We use data-driven insights and audience research to create targeted campaigns, with regular performance analysis and adjustments.
What areas do you serve?
We operate across southern England and London, with remote support available for national and international clients.
