
Services
Aligning and prioritising function activities, capabilities and investments with the strategy of the business. Do you regularly review how your function delivers competitive advantage for your business? Have you identified a relevant best in class organisation and benchmarked your capabilities to establish insights for your function's performance improvements?
The most successful B2B organisations are experts at applying customer needs-based segmentation. The results of a successful customer needs-based segmentation. Provision of services and experience, as well as product range, creating value for each specific customer segment. Market Focus provides expert coaching with practical tools and examples to help your customer facing teams identify and differentiate your offers for customer needs-based segments in your key markets.At the moment we provide this as an online service.
Delivering market oriented leadership and the benefits of practical industrial marketing tools and skills to the organisation. Creating the right culture and environment in which the value of marketing excellence can be fully understood and effectively achieved. If you'd like to read about how Market Focus has helped two companies build their professional pool of marketers and customer facing teams, please request details below.
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