Business Details
Trusted Marketing Experts for Interiors & Lifestyle Brands
We are In The White Room, a marketing agency specialising in interiors and lifestyle brands with over three decades of industry experience. Our approach centres on strategic brand development, combining creative concepts with data-driven execution to deliver measurable results. We offer comprehensive services including public relations, influencer marketing, social media management, digital advertising, and search engine optimisation.Our team of experts provides tailored strategies through marketing audits, brand positioning, and creative direction. With an in-house studio for photography and video production, we create compelling content that enhances brand visibility. Our commitment to evolving with the marketing landscape ensures clients receive innovative solutions that drive long-term success in competitive markets.
Services
Interiors PR Campaigns
Influencer Marketing
Social-First Content Creation
Digital Ads
Search Engine Optimisation
Highlights and features
- We have over 30 years of specialist experience in interiors marketing.
- Our team combines creative strategy with data-driven campaign execution.
- We offer end-to-end services from brand positioning to content creation.
- Our in-house studio delivers high-quality photography and video production.
- We provide tailored SEO strategies with long-term performance focus.
Services
Interiors PR Campaigns
We create targeted public relations campaigns for interiors brands, leveraging media contacts and strategic storytelling. Our services include launch campaigns, digital PR, and trade/consumer media outreach. With ongoing or project-based support, we amplify brand narratives through press coverage and event-driven initiatives.
Influencer Marketing
Our influencer marketing services combine strategic campaign management with gifted/sponsored collaborations. We deliver brand awareness through tailored influencer events, global social reach, and performance reporting. From one-off projects to ongoing partnerships, we connect brands with relevant creators for authentic audience engagement.
Social-First Content Creation
We produce social-first content spanning concept design to on-site execution. Our in-house studio creates lo-fi and high-quality visual content tailored for platforms like Instagram, TikTok, and LinkedIn. This service includes photography, video production, and platform-specific creative direction.
Digital Ads
Our digital advertising services cover Google, Meta, Pinterest, LinkedIn, and TikTok campaigns. We combine strategic audits with tailored ad creation to meet budget and performance goals. The service includes campaign management, creative development, and ROI-focused optimisation for interiors brands.
Search Engine Optimisation
We provide long-term SEO strategies with website audits and ongoing campaign management. Our approach combines technical analysis with content optimisation to improve organic search rankings. The service includes keyword strategy, competitor analysis, and tailored recommendations for sustained digital visibility.
People
Gemma Willshire
Associate Director, PR & Strategy
With extensive experience in PR and strategic planning, Gemma leads media relations and campaign development. She specialises in creating impactful press strategies for interiors brands.
Colin Long
Founder & Director of Brand Strategy
As founder, Colin brings decades of marketing expertise, focusing on brand positioning and creative direction. He guides strategic decisions across client campaigns and business development.
Claire Younger
Senior Social Media Account Manager
Claire manages social media strategies and client relationships. Her expertise lies in developing platform-specific content and influencer partnerships to boost brand engagement.
Chris Barclay
Director of Interiors Photography
Chris leads the in-house photography team, creating visual content for campaigns. His work spans product photography, lifestyle imagery, and studio production for digital assets.
Tom Fantom
Creative Director & Head of AI
Tom oversees creative strategy and digital innovation. He combines traditional marketing with AI-driven solutions to develop forward-thinking campaigns for modern brand challenges.
Questions
What marketing services do you specialise in for interiors brands?
We specialise in PR campaigns, influencer marketing, social-first content creation, digital advertising, and SEO strategies tailored specifically for interiors and lifestyle brands.
How long have you been working with interiors industry clients?
We have over 30 years of experience helping interiors brands develop marketing strategies and campaigns that deliver measurable business results.
Can you manage both short-term and long-term marketing campaigns?
Yes, we offer both project-based initiatives and ongoing marketing support with flexible engagement models to suit different brand requirements.
Do you provide photography and video production services?
Yes, we have an in-house studio offering photography, video production, and content creation for digital platforms and marketing campaigns.
How do you measure the success of marketing campaigns?
We use performance reporting, media coverage analysis, engagement metrics, and ROI tracking to evaluate campaign effectiveness and inform future strategies.
