Business Details
50+ Years
experience
Your Trusted Travel Marketing Partner in the UK
Established in 1970, Supereps International stands as Europe's longest-established travel industry marketing and representation company. With over five decades of experience, we specialise in delivering tailored marketing solutions for national tourist offices, destination management companies, and independent hotels seeking to penetrate the competitive UK and European markets. Our team of seasoned professionals combines deep industry knowledge with extensive networks to create impactful campaigns that drive results. From strategic trade liaison and digital marketing to organising trade fairs and cultural tourism initiatives, we offer a comprehensive suite of services designed to meet the unique needs of each client. Our proven track record includes successful partnerships with renowned brands such as Four Seasons Hotels, Hyatt, and the Tourism Council of the South Pacific.We pride ourselves on maintaining the highest standards of professionalism while adapting to evolving market demands. Our multilingual team provides expert support in English, French, German, Spanish, Italian, and Norwegian, ensuring seamless communication across international boundaries. Through rigorous market analysis and customised marketing intelligence reports, we help clients navigate complex market landscapes. Our commitment to excellence extends to crisis management, product familiarisation tours, and media inspection trips, all delivered with the same meticulous attention to detail that has defined our reputation for half a century.
Services
Marketing Consultancy
Digital Marketing
Trade Liaison
Event Organisation
Market Research
Details
- Year established: 1970
Highlights and features
- We offer 50+ years of specialist experience in UK travel market representation
- Our team provides individually-tailored marketing programmes for each client
- We maintain established relationships with 7,000+ UK travel trade businesses
- Our multilingual staff supports clients in six European languages
- We combine traditional trade liaison with cutting-edge digital marketing strategies
What people say
Excellent service
Highest professional level
Tireless efforts
Remarkable results
Proactive follow up
Services
Marketing Consultancy
We develop customised marketing strategies for travel industry clients seeking UK market penetration. Our consultants create comprehensive programmes combining traditional trade liaison with digital marketing initiatives. With expertise in cultural tourism development and market intelligence reporting, we help clients optimise their marketing effectiveness through data-driven decision making.
Digital Marketing
Our digital specialists implement targeted online campaigns to enhance client visibility in competitive UK travel markets. Services include social media management, website optimisation, and digital content creation tailored to travel industry requirements. We leverage analytics to measure campaign performance and ensure maximum return on investment for our clients.
Trade Liaison
We maintain active relationships with 7,000+ UK travel trade businesses including tour operators and MICE companies. Our team conducts regular sales calls, negotiates contracts, and organises product familiarisation tours. This direct industry engagement ensures our clients receive optimal trade exposure and market intelligence.
Event Organisation
We coordinate travel industry events including trade fair participation, buyer-seller meetings, and educational workshops. Our services cover complete event management from initial planning through to execution. We specialise in organising UK market entry events for international tourism authorities and hotel groups.
Market Research
Our research team provides regular market intelligence reports tracking UK outbound travel trends. We conduct detailed competitor analysis and consumer behaviour studies to inform client strategy. This data-driven approach enables clients to make informed decisions about product positioning and market development.
People
Brian Allen
Managing Director
One of the company's founders with over 50 years' experience in travel marketing. He has developed European marketing strategies for numerous international destinations and major hotel groups, establishing long-term industry relationships that benefit clients.
Marietta Jankovich
Financial Controller
Long-standing executive responsible for maintaining the company's strong financial reputation. She ensures transparent financial management and provides strategic budgeting advice to support clients' marketing initiatives.
Jim Kirby
Senior Sales Development Manager
Experienced sales professional with a background in airline marketing. He leads key client relationships and develops innovative sales strategies to enhance market penetration for international travel brands.
Trinidad de Alba
Sales Development Manager
Multilingual travel industry expert with extensive global experience. She specialises in creating tailored marketing solutions and building strategic partnerships between international clients and UK travel trade businesses.
Rachel Clarke
Digital/Social Media Consultant
Specialist in digital marketing strategies for the travel sector. She advises on social media engagement, online content development, and digital campaign optimisation to maximise clients' online presence and market reach.
Questions
What services does Supereps International offer?
We provide tailored marketing programmes including trade liaison, digital marketing, event organisation, and market research for international travel industry clients targeting the UK market.
How long has Supereps been in business?
We have been operating since 1970, making us Europe's longest-established travel industry marketing and representation company with over 50 years' experience.
How can Supereps help my tourism business?
We offer market entry strategies, trade relationship development, and customised marketing solutions to help international clients successfully penetrate and grow in the UK travel market.
Which regions do you specialise in?
While representing clients globally, we focus on connecting international tourism providers with the UK's 7,000+ travel trade businesses and 2,000 MICE companies.
