Business Details
32 Years
experience
Expert Field Marketing Solutions Across Europe
Retail Profiling has been delivering field marketing expertise for over 30 years, founded in 1994 with a focus on optimising retail opportunities for consumer technology brands. Our acquisition by Jet Services GmbH in 2025 expanded our capabilities across the UK and 16 European countries, enabling us to provide scalable field marketing solutions. We specialise in channel education, POS installations, and experiential promotions through permanent regional teams embedded within retail partners. Our 30-strong client portfolio includes global CE Tech brands, supported by strategic campaigns that enhance channel relationships and drive revenue growth. With a team of experienced professionals, we offer tailored solutions in display installations, merchandising, and product training.Our European Development Director brings 15 years of retail marketing experience, while our Group Managing Director has over four decades of industry leadership. We maintain partnerships with leading brands like DJI, Meta, and Bosch, delivering measurable success through collaborative campaigns. Our operations span retail, distribution, and DMR channels, supported by dedicated regional teams across the UK and Europe. The company's expertise extends to project management, client services, and logistics planning, ensuring seamless execution of complex marketing initiatives. Our commitment to quality has established us as a trusted partner for over 250 global technology brands seeking to strengthen their retail presence.
Services
Field Marketing
Digital Solutions
Branded Spaces
Channel Development
Product Training
POS Installations
Experiential Promotions
Retail Merchandising
Project Management
Client Services
Details
- Year established: 1994
Highlights and features
- 30+ years' experience in field marketing for consumer technology brands
- Pan-European reach across 17 countries through Jet Services partnership
- Dedicated regional teams embedded within retail partners nationwide
- Proven track record with 35+ global consumer brands
- Specialist expertise in retail channel optimisation and product training
What people say
Outstanding results
Professional team
Excellent execution
Reliable partners
Strong expertise
Services
Field Marketing
Our field marketing solutions deliver targeted brand engagement through in-store promotions, product demonstrations, and retail partnerships. With permanent teams embedded in retail environments across 17 European countries, we ensure consistent brand representation and measurable sales impact. Our approach combines local market insights with strategic campaign planning to maximise consumer engagement and drive revenue growth for technology brands.
Digital Solutions
We create integrated digital marketing strategies that complement physical retail campaigns through targeted online engagement. Our solutions include digital asset management, campaign analytics, and omnichannel marketing coordination. By aligning digital initiatives with in-store activities, we help brands maintain consistent messaging while leveraging data-driven insights to optimise marketing performance across both physical and digital touchpoints.
Branded Spaces
Our branded spaces solutions specialise in creating immersive retail environments through custom display installations and visual merchandising. We manage nationwide POS installations and updates for major technology brands, ensuring consistent brand presentation across multiple retail channels. Our teams handle everything from initial design implementation to ongoing maintenance, adapting displays to maximise product visibility and consumer engagement.
Channel Development
We develop comprehensive channel strategies that connect brands with retailers, distributors, and resellers across Europe. Our approach focuses on building strong commercial relationships while implementing tailored marketing programmes that address specific channel requirements. Through dedicated regional teams, we help brands navigate complex retail landscapes and optimise their distribution networks for maximum market penetration.
Product Training
Our product training programmes equip retail staff with in-depth knowledge of technology products through structured educational initiatives. We deliver comprehensive training sessions covering product features, sales techniques, and brand messaging, ensuring retail teams can effectively communicate product value to consumers. Regular assessments and refresher courses maintain high knowledge standards across all partner retail locations.
People
Mike
Group Managing Director
Founded Retail Profiling in 1994 after a decade in senior retail leadership roles. With over 30 years' industry experience, he has grown the company to support 35+ global consumer brands while maintaining a commitment to quality field marketing solutions.
Andy
European Development Director
Brings 15 years' retail marketing experience, specialising in expanding client relationships across UK and European markets. Previously worked with leading consumer technology brands at BT Cellnet/O2, now leveraging this expertise to develop Retail Profiling's service proposition.
Richard
Client Services Director
15-year veteran of Retail Profiling with responsibility for client care standards and business development. Combines extensive field marketing experience with strategic relationship-building to deliver sales growth solutions for brand partners.
Emma B
Programmes Director
Senior management team member overseeing client programmes across UK and Eire. With 12 years' experience at Retail Profiling, she manages project execution and logistics planning for major brand campaigns, utilising her expertise in programme coordination.
David
Head of Product and Training
Over a decade of field marketing experience, including roles with Sony and Heineken. Leads product and training initiatives, ensuring teams deliver high-quality in-store execution through comprehensive staff development programmes.
Questions
What field marketing services do you offer?
We provide display installations, product training, merchandising, and experiential promotions across 17 European countries.
How long have you operated in the industry?
We have 30+ years' experience, founded in 1994 and expanded through our 2025 acquisition by Jet Services.
Which regions do you cover?
We operate across the UK and 16 other European countries through our Jet Services partnership.
What sectors do you specialise in?
We focus on consumer technology brands, with expertise in retail channel optimisation and product marketing.
How do you ensure consistent service quality?
Through permanent regional teams embedded in retail partners and rigorous training and assessment programmes.
What brands have you worked with?
We partner with global brands including DJI, Meta, Bosch, and AMD across retail and commercial channels.
