Business Details
27 Years
experience
Award-Winning B2B Marketing Solutions for Sales Growth
Established in 1999, WorksMC is an award-winning B2B marketing agency specialising in sales-driven solutions. Our approach bridges the gap between marketing and sales teams, aligning brand communication with revenue targets through intelligence-led strategies. We employ our proprietary ASID Test methodology to audit, refine, and optimise marketing materials, ensuring measurable ROI for clients across diverse industries. With a team of creative thinkers and problem solvers, we deliver integrated campaigns, brand development, and digital solutions tailored to complex business challenges. Our 24-year track record includes partnerships with global brands like IBM, Lenovo, and Yell, supported by a 4.5/5 client satisfaction rate.We prioritise collaboration, flexibility, and value-for-money services, from lead generation to event support, while maintaining a 'can-do' attitude. Our work spans B2B, B2C, and B2P audiences, combining persuasive content, design excellence, and data-driven analytics to maximise client success.
Services
Branding
Lead Generation
Digital Marketing
Event Support
Content Creation
Social Media
Web Design
Campaign Audits
Sales Enablement
Promotional Strategies
Details
- Year established: 1999
Highlights and features
- 24 years of B2B marketing expertise with global clients
- Proprietary ASID Test methodology improves campaign effectiveness
- ROI-focused approach combining sales and marketing alignment
- Proven track record with 4.5/5 client satisfaction rating
- Flexible, collaborative team with industry-specific knowledge
What people say
Excellent work ethic
Creative solutions
Deliver results
Professional team
Timely delivery
Services
Integrated Campaigns
Our integrated campaigns combine digital, print, and event-based strategies to create cohesive brand experiences. We align marketing and sales objectives through data-driven planning, ensuring consistent messaging across all touchpoints. This approach maximises ROI by leveraging the strengths of each channel while maintaining a unified campaign narrative.
Brand Development
We create compelling brand identities that resonate with target audiences through comprehensive positioning strategies. Our services include logo design, strapline development, and identity guidelines that establish clear brand differentiation. We ensure consistent application across all marketing materials to strengthen brand recognition and market presence.
Digital Marketing
Our digital marketing solutions cover website development, SEO, social media management, and email campaigns. We create responsive websites and native apps while implementing analytics to track performance. This comprehensive approach ensures optimal online visibility and engagement through data-informed optimisation strategies.
Lead Generation
We develop targeted lead generation strategies using audience segmentation and multi-channel outreach. Our approach combines data analysis with creative campaign execution to identify and engage potential customers. We track conversion metrics to continuously refine strategies and maximise sales pipeline effectiveness.
Campaign Audits
Using our proprietary ASID Test methodology, we audit existing marketing materials to identify improvement opportunities. This process assesses effectiveness across four key areas, providing actionable insights to enhance campaign performance. Regular audits ensure continuous optimisation of marketing investments for maximum ROI.
People
Dave Williams
Vendor Alliance Manager, Capita S3 IBM Business Partner
Experienced technology sector professional with extensive channel marketing expertise, particularly in IBM partnership programmes. Recognised for delivering successful marketing campaigns that drive business growth through strategic alliances.
Monique de Klerk
PCG Channel Marketing Manager, Lenovo
Channel marketing specialist with proven success in developing and executing campaigns that enhance partner engagement and drive sales growth. Demonstrated ability to adapt strategies to evolving business requirements while maintaining high-quality output.
Lisa Gilbert
CMO IBM UK&I
Senior marketing executive with extensive experience in global campaign development and execution. Recognised for leading innovative marketing initiatives that deliver measurable business impact across international markets.
Tony O'Connor
Director Cobham Academy, Cobham Aviation Services UK
Education and training professional with expertise in developing impactful marketing materials that support business development objectives. Proven track record in creating reports and presentations that influence key decision-makers.
Tara Nixon
Head of Channel Marketing & GTM Deployment, Yell
Channel marketing leader with 17 years of successful partnership experience. Specialises in creating innovative solutions that address business challenges while maintaining competitive pricing structures and delivering on-time results.
Questions
What industries does WorksMC specialise in?
We work across technology, finance, professional services, and manufacturing sectors, with particular expertise in complex B2B environments requiring sales-aligned marketing strategies.
How does WorksMC measure campaign effectiveness?
We use our proprietary ASID Test methodology to audit marketing materials, tracking metrics like lead generation, conversion rates, and ROI improvements through continuous evaluation cycles.
Can WorksMC handle international marketing campaigns?
Yes, we've delivered successful global campaigns for clients like IBM and Lenovo, with experience in adapting messaging for different regional markets and cultural contexts.
What sets WorksMC apart from other marketing agencies?
Our unique focus on marketing-for-sales alignment, combined with our ASID Test methodology and 24-year track record of delivering measurable ROI improvements for clients.
Do you offer integrated marketing solutions?
Yes, we specialise in fully integrated campaigns combining digital, print, social media, and event-based strategies to create cohesive brand experiences that drive sales.
