Business Details
37 Years
experience
Award-Winning Automotive Marketing Solutions
Established in 1989, MB Advertising has built a reputation as a leading automotive marketing agency with over three decades of industry expertise. Our focus on results-driven strategies has enabled clients across the UK to enhance ROI through innovative omnichannel marketing solutions. We prioritise client relationships founded on trust, delivering tailored campaigns that align with evolving consumer journeys. Our team combines deep automotive knowledge with creative excellence, evidenced by our numerous industry awards including CarDealer Power Awards and RAR Awards.As a forward-thinking agency, we integrate cutting-edge technology like our proprietary MB Event Platform to revolutionise car buying experiences. Backed by ISO-certified compliance standards and partnerships with major automotive brands, we provide comprehensive services spanning digital marketing, website development, and data-driven analytics. Our commitment to continuous improvement is reflected in our 94% client retention rate for showroom events, demonstrating our ability to consistently exceed expectations in a competitive market.
Services
Car Dealer Showroom Events
AutoClik for Used Cars
Paid Social Marketing
eCRM Solutions
Digital TV Advertising
Details
- Year established: 1989
Highlights and features
- 30+ years of automotive marketing expertise with proven ROI improvements
- Award-winning omnichannel strategies tailored to vehicle sales journeys
- Proprietary MB Event Platform with 94% client retention rate
- ISO 9001-certified compliance and data protection standards
- Dedicated account teams with FCA and ASA advertising compliance training
Associations and certifications
- ISO 9001
- The Drum Recommended
- ICO/GDPR Compliant
What people say
Award-winning campaigns
Client satisfaction
Innovative solutions
Proven ROI improvements
Dedicated account teams
Services
Car Dealer Showroom Events
Our MB Event Platform delivers immersive digital showroom experiences with car configurators, conquest targeting, and real-time analytics. This solution generates qualified appointments through mobile-optimised booking systems, achieving 67% higher lead conversion rates. Clients benefit from integrated dealer notification centres and live-time performance dashboards.
AutoClik for Used Cars
This semi-automated solution promotes new and used car stock in Google search results, maximising ROI through live-time listings. The platform targets in-market consumers across multiple channels, including Facebook, Google, and Twitter, with smart retargeting capabilities for website visitors.
eCRM Solutions
Bespoke eCRM systems manage customer interactions throughout their vehicle ownership journey. The platform automates service reminders, MOT bookings, and targeted communications while maintaining strict GDPR compliance and brand-specific messaging requirements.
Digital TV Advertising
Cost-effective digital TV campaigns deliver brand messages during popular programming slots. The service includes strategic ad placement during high-viewership shows, with performance tracking and optimisation to achieve maximum reach at competitive CPM rates.
Paid Social Marketing
Targeted campaigns across Facebook, Twitter, and Instagram utilise conquest audiences, lookalike targeting, and dynamic ad formats. The service specialises in niche automotive markets including Motability schemes and B2B vehicle sales, with measurable ROI tracking.
People
Simon Crace
Managing Director
With media and agency expertise since 2002, Simon leads strategic direction while maintaining hands-on client relationships. His leadership has driven the agency's digital transformation and award-winning campaign development.
Neale Evans
Chairman
As Group Chairman since 1995, Neale provides strategic oversight with his extensive automotive marketing experience. He played key roles in major business developments including the Bluesky Interactive merger.
Justin Bennett
Company Director
A director since 1991, Justin oversees financial operations and business strategy. His long-term industry knowledge contributes to maintaining the agency's position as a market leader in automotive marketing.
Greg Wainwright
Creative Director
Leading the creative team, Greg ensures all campaigns combine brand identity with response-driven design. His expertise in automotive advertising has produced multiple award-winning creative solutions.
Jon Gadd
Digital and Data Insights Director
Jon heads data analytics and digital strategy, leveraging 20+ years' experience to develop the MB Event Platform and other proprietary technologies that drive measurable marketing performance improvements.
Questions
What automotive marketing services do you specialise in?
We specialise in omnichannel marketing solutions including digital showroom events, paid social campaigns, eCRM systems, and data-driven advertising tailored specifically for automotive retailers.
How do your online showroom events work?
Our MB Event Platform enables customers to configure vehicles online, book appointments, and receive targeted communications through an integrated system that boosts sales conversion rates by 67%.
Are you compliant with automotive advertising regulations?
Yes, our team maintains FCA, ASA, and GDPR compliance with dedicated account managers trained in automotive advertising standards and data protection requirements.
Can you help with used car marketing?
We offer AutoClik for Used Cars, a semi-automated solution that promotes stock across Google, Facebook, and Twitter while providing smart retargeting capabilities for website visitors.
What makes your agency different from competitors?
With 30+ years' automotive focus, we combine proprietary technology like our MB Event Platform with dedicated account teams and a 94% client retention rate for showroom events.
Do you work with franchise dealerships?
Yes, we ensure all marketing materials meet manufacturer brand compliance requirements while delivering measurable ROI improvements through our tailored campaigns.
Videos
Reviews (7)
Steven Harris
Jun 11, 2022
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Neale Evans and the team at MB Advertising over the last 14 years have consistently provided superlative experiences (second to none) to continually improve our Digital Marketing Strategies, providing invaluable support over these years to enhance all channels. Highly recommended to all businesses looking to expand their omni-channel online presence.
Paul Davids
Dec 21, 2021
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Professional, courteous and a pleasure to work with. always at the top of their game and have a game plan to stay ahead of the competition. looking forward to working with you guys again.
Angela Jemison
Dec 19, 2021
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Whilst the wider marketing team have been working with MB for some years now, myself and the Head of Marketing have had the pleasure of working closely with the MB team on some exciting brand projects throughout 2021. From the initial concept and brief, to strategy planning, campaign delivery and insight review, the team have been a fantastic support throughout. Their knowledge of automotive and the digital landscape is superlative, and from a creative perspective they have always delivered. Thanks to all the MB team who have supported us and we look forward to working with you on future projects. Angela Jemison Retail Marketing Manager Inchcape
Paul Hart
Oct 21, 2021
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We are a independent commercial dealership and were struggling with getting our stock seen and our advertising to a quality standard. Bringing Simon and MB Advertising on board was one of the best decision's we have made. they are a wonderfully professional company with creative, innovative ideas and focused effective solutions to all advertising and marketing needs. I could not recommend this company more.
Andrew Drinkel
Oct 20, 2021
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I have worked with the team at MB Advertising for many years and the level of service we have received has been outstanding. They are always ahead of the curve with current marketing solutions and offer a non biased approach. We spend a large amount on marketing and MB manage this is a professional manner giving the upmost confidence that we are making the right decisions with our marketing spend.
Fj Chalke & Vale Motors
Oct 02, 2021
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MB Advertising & Marketing have been an excellent partner for our business over many years and continue to offer a great service! Their valuable advice and expertise is second to none. A great team of people with great work ethics, a pleasure to work alongside!
Michael Thomas
Sep 23, 2021
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Professional outfit who we have had the pleasure of doing business with for over 10 years. Authentic, genuine experts in marketing.
