Business Details
31 Years
experience
Your Integrated Communications Partner in London
We are Baber Smith, an independent integrated communications agency with a core focus on digital. Our expertise spans travel, retail, and financial services, where we collaborate closely with clients to drive success through emotionally resonant campaigns. Since 1995, we have leveraged strategic research and creative innovation to deliver brand strategy, marketing communications, and digital solutions that generate awareness, footfall, and sales. Our dual offices in London and New York enable global collaboration, ensuring campaigns are tailored to local markets while maintaining international standards. We specialise in integrated disciplines including advertising, experiential marketing, digital design, and direct marketing, delivering tangible results within defined timeframes.Our client portfolio spans finance, retail, travel, and leisure sectors, reflecting our adaptability across industries. By prioritising audience understanding and user experience, we create campaigns that move people emotionally before driving physical action. Our team combines strategic clarity with creative excellence, offering services from website design to responsive mobile development. With decades of combined experience, we guarantee a transparent, client-centric approach grounded in proven methodologies and industry-specific insights.
Services
Strategy
Integrated Communications
Digital Design
Creative Campaigns
Web Development
Details
- Year established: 1995
Highlights and features
- We have 30 years of experience in integrated communications
- Our strategy begins with audience research and insight
- We combine creative excellence with digital expertise
- We deliver campaigns across advertising, social, and experiential channels
- We operate from strategic London and New York locations
Services
Strategy
Our strategic approach begins with comprehensive research and audience analysis to create focused brand strategies. We develop marketing communications plans that align with business objectives while ensuring measurable outcomes. This foundational work enables effective campaign delivery across multiple channels.
Integrated Communications
We combine traditional and digital marketing disciplines to create cohesive campaigns that resonate across platforms. Our integrated approach ensures consistent messaging through advertising, social media, email marketing, and direct mail initiatives tailored to specific audience segments.
Digital Design
User experience drives our digital design process, resulting in visually compelling websites and mobile interfaces. Our development team creates responsive designs that adapt seamlessly across devices while maintaining brand consistency and functional effectiveness for optimal engagement.
Questions
What industries do you specialise in?
We work across finance, retail, travel, and leisure sectors, adapting our expertise to meet specific industry requirements while maintaining cross-sector best practices.
How do you develop your marketing strategies?
Our strategies begin with audience research and market analysis to ensure campaigns are grounded in consumer insights and business objectives.
What digital services do you offer?
We provide website design, responsive mobile development, digital advertising, and user experience optimisation to create effective online presences.
Do you work internationally?
Yes, with offices in London and New York, we deliver campaigns that combine local market knowledge with international perspective.
