Business Details
23 Years
experience
Global Higher Education Strategy & Marketing Experts
Established in 2003, Carringtoncrisp has built a reputation as a trusted partner for universities and business schools seeking innovative solutions in a dynamic educational landscape. Our approach combines rigorous data analysis with creative problem-solving to deliver actionable insights tailored to each client's unique challenges. With over two decades of experience and a global footprint spanning 40 countries, we specialise in market intelligence, strategic consulting, and brand development for higher education institutions. Our team of experts leverages ongoing research initiatives, including flagship reports like Tomorrow's MBA and The Business of Branding, to provide evidence-based strategies that drive institutional growth.We prioritise collaborative partnerships, working closely with clients to enhance recruitment, alumni engagement, and international positioning. Our work has supported transformative projects such as MBA relaunches, institutional rebranding, and the development of online learning portfolios. Backed by long-standing partnerships with organisations like EFMD and LinkedIn, we deliver both global market perspectives and customised local solutions. Our commitment to excellence is reflected in client testimonials praising our ability to challenge assumptions and deliver measurable impact. As an independent consultancy, we maintain a focused dedication to advancing business education through imagination and data-driven expertise.
Services
Market Intelligence
Strategic Consulting
Brand Development
Recruitment Strategy
Alumni Engagement
Details
- Year established: 2003
Highlights and features
- 20 years' experience working with business schools in 40+ countries
- Combines proprietary market research with creative problem-solving
- Proven track record in MBA relaunches and institutional rebranding
- Maintains strategic partnerships with EFMD and LinkedIn
- Delivers both global market insights and local implementation support
What people say
Imaginative solutions
Data-driven insights
Global market understanding
Measurable impact
Strategic expertise
Services
Market Intelligence
Our market intelligence services combine proprietary research with global trend analysis to help institutions make informed decisions. We conduct in-depth studies on student preferences, market dynamics, and competitive positioning. Our annual reports provide actionable insights that institutions use to shape their strategic direction.
Strategic Consulting
We deliver tailored strategic consulting focused on institutional growth and transformation. Our consultants work closely with clients to develop market-specific strategies for programme development and international expansion. With expertise in accreditation preparation and organisational change management, we help implement sustainable improvements that deliver measurable results.
Brand Development
Our brand development services help institutions create distinctive market positions. We conduct brand audits, develop messaging frameworks, and create rebranding strategies that resonate with target audiences. By aligning institutional identity with market demands, we help clients enhance visibility and attract their ideal stakeholders.
Recruitment Strategy
We develop evidence-based recruitment strategies that address evolving student expectations. Our services include market segmentation, competitor analysis, and campaign development tailored to specific regions. We help institutions build compelling value propositions that resonate with prospective students across different cultural contexts.
Alumni Engagement
Our alumni engagement solutions help institutions strengthen graduate networks. We develop comprehensive strategies for maintaining relationships, leveraging alumni success stories, and creating valuable engagement opportunities. These initiatives enhance institutional reputation while building lifelong connections that benefit both graduates and their alma maters.
People
Andrew Crisp
Co-founder with two decades of experience in business education strategy and market research leadership.
Ian Hawkings
Senior consultant specialising in institutional rebranding and strategic positioning projects.
Cludia Monteiro
Research expert with focus on international student recruitment trends and market dynamics.
Elena Liquete
Marketing strategist experienced in developing brand positioning for higher education institutions.
Matthew Carrington
Team member contributing to data analysis and market intelligence report development.
Questions
What areas do you specialise in?
We focus on market intelligence, strategic consulting, and brand development for universities and business schools globally.
How do you help institutions with recruitment?
We develop evidence-based strategies addressing market trends, competitor analysis, and targeted messaging for student recruitment.
What geographic regions do you cover?
We work with clients across the UK, USA, Australia, Europe, Asia, and the Middle East.
How do you approach brand development?
We conduct brand audits, develop messaging frameworks, and create rebranding strategies aligned with market demands.
What research reports do you publish?
We produce annual reports including Tomorrow's MBA, The Business of Branding, and Alumni Matters.
