Business Details
49 Years
experience
Your Trusted Promotions & Partnerships Experts
Mando Agency has been pioneering promotions, partnerships, and loyalty solutions since 1977, establishing itself as a global leader in the field. As part of WPP, we combine decades of expertise with cutting-edge data-driven insights to deliver measurable results for brands worldwide. Our two key divisions, Mando Agency-Promotions and Mando Agency-Connect, specialise in creating tailored campaigns that drive customer engagement, loyalty, and revenue growth. With over 40 years of experience, we have worked with some of the world's most recognisable brands, including McDonald's and Vodafone, delivering more than 1,000 successful promotions across 10+ countries. Our award-winning Insights Engine leverages 190,000 data points from 300,000 consumers to inform every strategy, ensuring our clients achieve maximum impact.Recognised internationally with accolades such as the Loyalty International Loyalty Awards and IPM Awards, our team of industry-leading experts brings unparalleled knowledge and innovation to every partnership. We maintain rigorous standards of excellence through our Risk & Strategy division and proprietary methodologies like the Reward DNA model, which forecast campaign performance with precision. Our extensive Connect Partner Bank, featuring thousands of vetted brands, enables us to forge strategic collaborations that deliver mutual benefits. Committed to ethical practices and sustainability, we align our operations with WPP's global standards while maintaining our position as the longest-serving standalone agency in their portfolio.
Services
Promotions Strategy
Brand Partnerships
Loyalty Solutions
Data Analytics
Market Research
Details
- Year established: 1977
Highlights and features
- 40+ years pioneering promotions and partnerships with global brands
- Award-winning Insights Engine leveraging 190,000 consumer data points
- Proprietary Reward DNA model for precise campaign forecasting
- Extensive Connect Partner Bank with 3,000+ vetted brands
- Recognised industry leadership with international awards
Associations and certifications
- Loyalty International Loyalty Awards
- IPM Awards
- Data Drum Awards
What people say
Great ideas
Proactive team
Data-driven insights
Award-winning work
Excellent execution
Services
Promotions Strategy
Our promotions strategy service develops high-impact campaigns that drive immediate customer engagement and sales growth. Using our proprietary Reward DNA model, we identify optimal incentive structures and forecast performance metrics with precision. With 40+ years of experience creating over 1,000 successful promotions globally, our experts combine market research with creative execution to deliver measurable results for brands across industries.
Brand Partnerships
We create strategic brand partnerships that expand market reach and enhance customer value through shared resources. Our Connect Partner Bank features 3,000+ vetted brands across industries, enabling mutually beneficial collaborations that drive engagement. Using WPP's BAV data and our own performance metrics, we identify ideal partnership opportunities that align with brand values and deliver measurable revenue growth for our clients.
Loyalty Solutions
Our loyalty solutions develop enduring customer relationships through tailored reward programs that increase lifetime value. Leveraging 190,000 consumer data points and the Reward DNA model, we design schemes that drive repeat purchases and brand advocacy. With expertise in both B2C and B2B loyalty programs, including Vodafone's award-winning VeryMe platform, we create solutions that deliver measurable ROI through enhanced customer retention and spending.
Data Analytics
Our Insights Engine combines 190,000 consumer data points with WPP's AI-powered marketing tools to deliver actionable business intelligence. This proprietary system analyses consumer behaviour patterns across 300,000 respondents in 24 countries, enabling precise campaign forecasting and partnership optimisation. By integrating BAV brand analytics and ProNet performance data, we provide clients with strategic recommendations that drive measurable improvements in engagement and conversion rates.
Market Research
Our market research service provides deep understanding of consumer preferences and market dynamics through extensive data collection and analysis. With access to 190,000 datapoints across 300,000 consumers in 24 countries, we identify emerging trends and audience segments that inform effective marketing strategies. Our research underpins all client work, from campaign development to partnership selection, ensuring data-driven decisions that maximise campaign effectiveness and market penetration.
People
Becky Munday
Chief Executive Officer
CEO since 2002, Becky is a leading innovator in promotions and partnerships with over 20 years' experience. Recognised as the first female IPM Chairman, she leads both Mando Agency divisions and drives strategic growth while maintaining our commitment to creative excellence.
Paul Townsend
Chief Financial Officer
CFO since 2005, Paul oversees all financial operations with expertise in complex financial problem-solving. With 15+ years in corporate finance, he ensures financial stability and strategic investment in Mando Agency's growth initiatives while maintaining rigorous fiscal controls.
Leonie Walker
Managing Director, Mando-Promotions
Bilingual promotions expert fluent in English and German, Leonie specialises in creating high-impact campaigns that deliver exceptional results. With 12+ years leading our promotions division, she combines international market knowledge with creative execution to develop award-winning promotional strategies.
Jo Ashdown
Managing Director, Mando-Connect
Brand partnerships specialist Jo leads our Connect division with a focus on combining creativity and implementation excellence. With 15+ years in partnership development, she has created over 500 successful brand collaborations that drive customer engagement and revenue growth for our clients.
Charlie Hills
Chief Strategy Officer
Strategy leader Charlie specialises in unlocking insights that drive transformative marketing solutions. With 10+ years in loyalty and partnership strategy, he develops data-driven approaches that create step-change improvements for clients, combining analytical rigour with creative thinking to deliver measurable business impact.
Questions
What makes Mando Agency Agency different from other marketing agencies?
We combine 40+ years of promotions expertise with our proprietary Insights Engine, featuring 190,000 consumer data points and AI-powered analysis. This unique approach enables data-driven strategies that deliver measurable ROI through our extensive partner network and award-winning execution.
How do you ensure successful brand partnerships?
Our Connect Partner Bank contains 3,000+ vetted brands across industries. Using WPP's BAV data and ProNet performance metrics, we identify optimal matches based on brand alignment, audience overlap, and revenue potential, ensuring partnerships deliver mutual benefits and measurable business growth.
What types of promotions do you specialise in?
We create high-impact campaigns across all formats including instant win games, loyalty-based rewards, sweepstakes, and digital promotions. Our expertise spans both B2C and B2B sectors, with successful implementations for global brands like Vodafone and McDonald's Monopoly promotion.
How do you measure campaign effectiveness?
We use our proprietary Reward DNA model to forecast performance metrics and track actual results against KPIs like customer acquisition, engagement rates, and revenue uplift. Our Insights Engine continuously analyses campaign data to enable real-time optimisation and post-campaign evaluation.
Can you work with international brands?
Yes, we operate across 10+ countries with expertise in adapting campaigns to local markets. Our team includes multilingual specialists and our research covers 24 European countries, enabling culturally relevant strategies that deliver consistent global results through localised execution.
What loyalty programme solutions do you offer?
We design comprehensive loyalty schemes including points-based systems, tiered rewards, and partnership-driven programmes. Our expertise includes Vodafone's VeryMe platform, with capabilities in programme architecture, partner integration, and performance optimisation using our proprietary analytics tools.
