Business Details
14 Years
experience
Your Trusted Brand & Marketing Partner in Berkhamsted
Established in 2012, Howell Penny is an independent integrated agency dedicated to creating compelling brand and marketing propositions that drive client success. Our approach combines deep industry expertise with a flexible, client-centric ethos, enabling us to partner with some of the world's leading brands. With a team of seasoned professionals, we specialise in balancing brand-building with sales-driven strategies, ensuring measurable results for our clients. Our independence allows us to maintain agility while delivering innovative solutions tailored to each client's unique needs.Recognised as one of the UK's fastest-growing agencies, we pride ourselves on our ability to 'get it right first time' through collaborative partnerships and a thorough understanding of market dynamics. Our track record includes successful rebranding initiatives, retail activation campaigns, and internal communications strategies that have transformed businesses across diverse sectors. Backed by glowing client testimonials, our work speaks to our commitment to excellence and our passion for delivering impactful marketing solutions.
Services
Brand Clarity
Retail Activation
Internal Communications
Brand Strategy
Marketing Propositions
Details
- Year established: 2012
Highlights and features
- We are an independent agency with 12+ years of experience in brand strategy
- Our team combines global expertise with local market understanding
- We deliver solutions that 'get it right first time' through collaborative partnerships
- Recognised as one of the UK's fastest-growing marketing agencies
- Proven track record with major brands like Dixons Retail and ABC
What people say
Get it right first time
Overwhelmingly positive response
Refreshed given new purpose
Delivered on time
Top London consultancy
Services
Brand Clarity
Our Brand Clarity service creates focused brand identities that resonate with target audiences while aligning with business objectives. We work closely with clients to define brand positioning, messaging, and visual identity elements that differentiate them in competitive markets. The result is a cohesive brand strategy that drives customer engagement and long-term business growth.
Retail Activation
Retail Activation solutions transform brand strategies into impactful in-store experiences. We design and implement comprehensive retail environments that enhance customer journeys, improve product visibility, and increase sales conversion rates. Our approach combines creative design with practical execution to deliver measurable results within tight timelines.
Internal Communications
Our Internal Communications service develops strategic frameworks that align organisational messaging across all levels. We create comprehensive communication plans that foster employee engagement, reinforce brand values, and support business transformation initiatives. This ensures consistent messaging that drives workplace culture and operational effectiveness.
People
Chris Penny
Managing Partner
With extensive experience in brand strategy, Chris leads Howell Penny's creative direction. His expertise in retail marketing and passion for innovative solutions drive the agency's strategic growth and client success.
Simon Howell
Creative Director
As Creative Director, Simon brings 15+ years of marketing experience to brand development projects. His creative vision and understanding of consumer behaviour help clients achieve distinctive market positioning through innovative communication strategies.
Marc Rigby
Client Director
Marc oversees client services with expertise in retail and FMCG sectors. His strategic approach to client relationships ensures effective implementation of marketing initiatives that deliver measurable business results across diverse industries.
Questions
What services does Howell Penny offer?
We specialise in brand clarity, retail activation, and internal communications strategies that help businesses grow through effective marketing solutions.
How do you approach brand development projects?
Our process combines strategic analysis with creative execution, focusing on creating clear brand identities that align with business objectives and market demands.
What industries do you work with?
We have experience across retail, FMCG, technology, and public sectors, delivering tailored solutions that address specific industry challenges and opportunities.
How long does a typical project take?
Project timelines vary but we specialise in fast-track implementations, with recent projects completed in eight weeks from brief to execution.
What makes Howell Penny different from other agencies?
Our independence allows greater flexibility, while our proven track record with major brands demonstrates our ability to deliver practical, results-driven marketing solutions.
