Business Details
26 Years
experience
StandOut Marketing Strategies for Service Businesses
Established in 2000, Apple Tree has dedicated over two decades to empowering service-based businesses through innovative marketing strategies. Our expertise lies in helping clients transcend traditional marketing approaches by leveraging emotional connections to attract ideal clients, convert leads, and build lasting relationships. With a foundation built on extensive research into StandOut Strategies since 2015, we provide actionable insights through mentoring, speaking engagements, and published works.Our team combines practical experience with a deep understanding of client psychology, offering tailored solutions that align with business goals. We prioritise accountability, transparency, and measurable results, ensuring clients gain clarity and confidence in their marketing efforts. Our commitment to continuous learning and adaptation ensures our clients remain competitive in evolving markets.
Services
Marketing Mentoring
StandOut Strategies
Emotional Marketing
Business Workshops
Marketing Books
Details
- Year established: 2000
Highlights and features
- 24 years of experience in service business marketing
- Interactive, jargon-free mentoring and workshops
- Proven StandOut Strategies based on emotional client connections
- Accountability-focused approach to ensure marketing execution
- International reach with practical, cost-effective solutions
Associations and certifications
- Professional Speaking Association
What people say
Practical marketing advice
Accountability support
Transformative strategies
Measurable growth
Expert mentorship
Services
Marketing Mentoring
Our six-month mentoring programme provides structured support for service businesses seeking growth. Clients receive a tailored marketing plan, monthly strategy sessions, and ongoing accountability to ensure consistent execution. The programme includes practical resources and expert guidance to help businesses attract ideal clients and achieve sustainable success.
StandOut Strategies
These research-backed strategies focus on emotional client connections to differentiate service businesses. Through workshops and resources, we teach businesses to identify client emotional needs and align marketing messaging accordingly. This approach enhances client attraction, conversion rates, and long-term loyalty in competitive markets.
Business Workshops
We deliver engaging workshops covering marketing fundamentals, client psychology, and strategy implementation. Available in-person or online, these sessions combine theory with actionable steps. Participants gain practical tools to improve marketing effectiveness and create sustainable business growth through client-centric approaches.
Marketing Books
Our publications provide comprehensive marketing guidance for service businesses. 'Magnetic Marketing' offers strategic planning frameworks, 'One in Ten' shares entrepreneurial insights, and 'StandOut Strategies' details emotional connection techniques. These resources serve as practical tools for business owners seeking independent growth.
Speaking Engagements
As an international speaker, we deliver dynamic presentations on marketing innovation and business growth. Our talks combine research findings with real-world examples, providing audiences with actionable insights. Topics include emotional marketing, client retention strategies, and overcoming common business challenges through strategic thinking.
People
Chantal Cornelius
Founder & Marketing Mentor
Marketing expert with 24 years' experience helping service businesses grow through emotional strategies. Author of three marketing books and Fellow of the Professional Speaking Association.
Questions
What services do you offer for service-based businesses?
We provide marketing mentoring, StandOut Strategies workshops, speaking engagements, and educational resources including three published books on business growth.
How can your strategies help my business stand out?
Our research-based approach focuses on emotional client connections to create differentiation, improve conversion rates, and build lasting customer relationships in competitive markets.
Do you work with businesses outside the UK?
Yes, we work internationally through online mentoring, virtual workshops, and global speaking engagements, adapting strategies to different market contexts.
What is the duration of your mentoring programme?
Our core mentoring programme runs for six months, including monthly strategy sessions and ongoing support, with optional follow-up after completion.
How do you measure success in your programmes?
Success is measured through client-defined KPIs, marketing consistency improvements, and business growth metrics tracked throughout our mentoring engagements.
Reviews (3)
Caroline Cavanagh
Sep 22, 2021
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I have been working with Chantal for 5 months of an initial 6 month trial - and I now see myself working with her long term. She has a no no-nonsense approach to marketing which I value. She appreciates the time and financial restrictions of the business and suggests the marketing techniques that will optimise those resources to move the business forward. She adds significant value in keeping me accountable for doing the actions we discussed which means that things DO happen. Highly recommended for any consultant/trainer/coach who wants to take their business to the next level
David Linaker
Dec 07, 2020
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Chantal provides her considerable wisdom and keeps me accountable to my goals. You get exactly what it says on the tin!
Chris Lord
Sep 29, 2016
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Chantal has been helping us here at The Oxfordshire Animal Sanctuary for over a year now. You continue to supply us with insightful information, a tremendous amounts of tips and a you are always there to lend a helping hand. Thank you Chantal supporting OAS Charity, we truly appreciate being able to rely on you for some of our harder marketing strategies. Chris Lord, Head of OAS Marketing
