Business Details
32 Years
experience
Market Research Services in Exeter
Established in Exeter in 1994, Power Marketing is a full-service market research agency with extensive experience serving private, public, and voluntary sectors across the UK, particularly in the South West. Our team of marketing professionals combines deep industry expertise with a hands-on approach, ensuring research outcomes are actionable and aligned with client objectives. We specialise in both qualitative and quantitative research, offering tailored solutions from project design to data analysis and reporting.Our commitment to quality is reflected in our pursuit of ISO accreditation and adherence to the Market Research Society's Code of Conduct. With a network of experienced field researchers and a focus on client collaboration, we deliver insights that drive informed decision-making and organisational success.
Services
Brand Awareness Research
Creative Testing
Customer Profiling
Public Sector Consultation
Fieldwork Services
Data Analysis
Product Testing
Advertising Research
Persona Development
Online Panels
Details
- Year established: 1994
Highlights and features
- We have over 25 years of experience in market research across diverse sectors.
- Our hands-on approach ensures senior consultants lead projects from briefing to results.
- Proven analytical expertise in translating data into actionable recommendations.
- ISO 20252-accredited processes guarantee high-quality fieldwork standards.
- Extensive network of qualified researchers and interviewers nationwide.
Associations and certifications
- ISO 20252
- Market Research Society
Services
Brand Awareness Research
Our brand awareness research measures recognition and perception of your brand within competitive contexts. Using methodologies like NPS tracking and campaign effectiveness analysis, we identify strengths and opportunities to enhance market visibility. Clients benefit from actionable insights to refine messaging and improve customer engagement strategies.
Creative Testing
Creative testing evaluates logos, websites, advertisements, and packaging designs with target audiences. We employ focus groups and surveys to assess resonance, usability, and emotional impact, ensuring creative assets align with brand objectives. This service helps clients avoid costly missteps by validating concepts before launch.
Public Sector Consultation
We conduct public consultations for policy development and service evaluation, using focus groups, surveys, and interviews. Our work helps authorities understand community needs, measure behavioural change initiatives, and assess economic impacts. Clients receive data-driven recommendations to shape effective public strategies.
Customer Profiling
Customer profiling combines demographic and psychographic data to create detailed personas. By analysing existing databases and conducting targeted research, we help businesses understand customer motivations and tailor marketing efforts. This service enhances market positioning and improves campaign effectiveness.
Product Testing
Product testing assesses consumer reactions to new or revised offerings through hall tests and focus groups. We evaluate usability, pricing, and market fit, providing statistical validation of concepts. Clients gain confidence in product launches by identifying and addressing potential issues early in development.
People
Peter Slater
Managing Director & Senior Consultant
With over 25 years of experience, Peter founded Power Marketing and has led diverse research projects for private and public sector clients. His strategic insight ensures research translates into actionable business improvements.
Sarah Ingram
Associate Director
Sarah has managed qualitative and quantitative research projects for 20+ years. Her background in financial services marketing ensures rigorous project design and actionable outcomes for clients across sectors.
Mitzie Smee
Research & Administration Manager
Mitzie oversees fieldwork operations and data management, with a decade of experience coordinating interviewers and ensuring compliance with ISO standards for market research excellence.
Questions
What services does Power Marketing offer?
We provide brand awareness research, creative testing, customer profiling, public sector consultations, product testing, and fieldwork services using qualitative and quantitative methods.
Which areas do you serve?
While based in Exeter, we operate nationwide with particular expertise in Devon, Cornwall, and the South West region.
How do you ensure research quality?
Our processes align with ISO 20252 standards and Market Research Society guidelines, including 5% quality checks on completed fieldwork for accuracy.
Can you handle both private and public sector projects?
Yes, we have extensive experience working with businesses, charities, and local authorities on diverse research initiatives.
How is data security managed?
We comply fully with GDPR regulations, ensuring secure handling of personal data through encrypted systems and strict access controls.
