Business Details
28 Years
experience
Your Trusted IT Lead Generation Partner
Established in 1998, CPB UK has evolved from a telemarketing specialist into a comprehensive demand generation partner for the IT industry. Our team combines deep IT sector expertise with innovative data intelligence and multi-channel marketing strategies to deliver high-quality sales pipelines for technology vendors, distributors, and channel partners. With exclusive access to ProspectaBasethe UK's leading IT industry databasewe provide granular audience segmentation and 265,000+ IT decision-maker contacts. Our 25 years of experience in the IT channel, coupled with 80+ global vendor certifications, enables us to design campaigns that align precisely with clients' sales objectives.The CPB Partner Ecosystem extends our capabilities through collaborations with industry-leading organisations, offering tailored solutions for evolving market needs. Our commitment to ROI-driven results has earned the trust of over 400 technology businesses, including global vendors and managed service providers. We maintain UK&I coverage through 90,000+ organisational contacts and scalable campaign structures that adapt to clients' budgetary requirements. Transparency, proactive account management, and data-driven methodologies form the foundation of our client relationships, as evidenced by testimonials highlighting our efficiency and market understanding.
Services
Lead Generation
Data Intelligence
Digital Marketing
Partner Ecosystem
Event Promotion
Market Research
Email Campaigns
Channel Development
Brand Awareness
Sales Pipeline Creation
Details
- Year established: 1998
Highlights and features
- 25 years' experience in IT channel demand generation
- Exclusive access to ProspectaBase with 360,000+ verified IT contacts
- Scalable campaigns structured to match client budgetary requirements
- Proven success with 400+ technology businesses since 1998
- Integrated multi-touch marketing combining telemarketing and digital outreach
What people say
Exceptional understanding of IT sector
Proactive account management
Excellent customer service
Accurate data intelligence
Proven ROI delivery
Services
Lead Generation
Our lead generation services combine telemarketing expertise with data intelligence to identify qualified opportunities. We target IT budget holders across 115,000+ UK&I organisations, using ProspectaBase's 360,000+ contacts for precise audience segmentation. Campaigns are tailored to clients' specific sales objectives and technology specialisms.
Data Intelligence
ProspectaBase provides granular IT industry data with 80+ technology filters and 180,000+ technology fields. This enables precise identification of target accounts and buyer personas through 360,000+ verified contacts. Our data scientists ensure ongoing accuracy and relevance for strategic marketing campaigns.
Digital Marketing
Our digital solutions include targeted email campaigns, mass advertising on TechKnow.Online, and website visitor tracking through Lead Forensics integration. These tools capture real-time intent data and engagement metrics to prioritise follow-up activities for maximum conversion potential.
Partner Ecosystem
The CPB Partner Ecosystem connects clients with specialist organisations in AI, cybersecurity, and digital marketing. Partners like Inspired AI and Cyber Vantage extend our capabilities to deliver comprehensive solutions that address evolving IT market demands through collaborative innovation.
Event Promotion
We promote clients' events across webinars, exhibitions, and executive dinners to targeted IT audiences. Our approach combines telemarketing outreach with digital engagement strategies to maximise delegate registration and event success for technology-focused organisations.
Questions
What IT sectors do you specialise in?
We cover all major IT sectors including cloud computing, cybersecurity, networking, data centres, and DevOps. Our ProspectaBase database includes 80+ technology filters for precise targeting across these specialisms.
How do you ensure data accuracy?
Our data scientists maintain ProspectaBase's 360,000+ contacts through continuous verification processes. We combine automated validation with manual checks to ensure 98%+ accuracy rates in our IT industry database.
Can you target specific company sizes?
Yes, our segmentation capabilities allow targeting by organisation size, revenue bracket, and IT budget allocation. We can focus on SMEs, enterprise accounts, or specific market segments within the IT industry.
How do you measure campaign success?
We track qualified leads, conversion rates, and ROI metrics through our CRM integration. Clients receive detailed reports showing pipeline generation, engagement levels, and campaign effectiveness against agreed KPIs.
Do you work with international technology firms?
While our primary focus is the UK and Ireland, we support international technology firms through our local market expertise. Our 25 years' experience in the IT channel benefits global vendors seeking UK&I market penetration.
Reviews (3)
Joshua Barnard
Apr 05, 2022
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Thoroughly enjoy working with CPB UK Ltd - they are a delightful, hard-working and knowledgeable team that consistently deliver results. I would absolutely recommend working with them.
Deborah Pilling
Apr 02, 2022
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In my experience, CPB provide an excellent level of customer service, deliver to the expectations they set upfront, and have generated some interesting engagements for my team with promising pipeline opportunities.
John Bycroft
Jul 11, 2021
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Cpb really are a 'cut above the rest, superb staff, consistently exceed expectations, highly recommend.
