Business Details
Emergency
services
Award-Winning Charity Marketing & Advertising Agency
Established in the mid-1990s, Catalyst Works has become a trusted partner for charities seeking impactful marketing solutions. Our full-service agency combines strategic planning, audience insight, and creative excellence to deliver campaigns that drive change. With a dedicated team based in the Cotswolds and supported by national freelancers, we specialise in helping non-profits achieve their goals through tailored strategies. Our expertise spans media planning, digital innovation, and print production, underpinned by 30 years of sector-specific experience. We pride ourselves on long-term client relationships, evidenced by partnerships lasting over two decades.Our work has generated 24m for Crisis at Christmas and secured multiple industry awards. By blending data-driven insights with creative storytelling, we help charities maximise donor engagement and achieve measurable results. Our client-centric approach ensures campaigns remain adaptable to evolving challenges, from rapid-response appeals to complex legacy marketing. With a proven track record in both traditional and digital media, we provide comprehensive support that aligns with each organisation's unique mission and values.
Services
Strategy
Research
Insight
Creative
Media
Print
TV
Digital
Highlights and features
- We offer 30 years of charity sector-specific marketing expertise
- Our team delivers data-driven strategies tailored to each client's unique needs
- We provide innovative creative solutions that consistently exceed fundraising targets
- Our client partnerships span over two decades with proven results
- We combine traditional and digital media expertise for comprehensive campaigns
What people say
Absolute joy to work with
Trusted, insightful and innovative
Smash fundraising targets
Essential part of our team
Quick turnarounds, significant savings
Services
Strategy
Our strategic planning service develops targeted approaches that align with each charity's mission. By analysing audience behaviour and market trends, we create actionable plans that maximise campaign effectiveness. Our methodology combines sector expertise with innovative thinking to deliver measurable outcomes.
Research
Consumer research services uncover critical insights about donor motivations and behaviours. Through comprehensive data collection and analysis, we identify opportunities to enhance campaign messaging and improve audience engagement strategies for better conversion rates.
Creative
Creative development focuses on crafting compelling visual and narrative elements that resonate with target audiences. Our team produces award-winning concepts that combine emotional storytelling with clear calls to action, driving donor response rates.
Media
Media planning and buying services cover traditional and digital platforms. We optimise channel selection and budget allocation to ensure maximum campaign reach and impact across TV, radio, online, and direct mail formats.
Digital
Digital marketing services leverage the latest online trends and technologies. Through continuous testing and optimisation, we develop data-driven strategies that enhance digital engagement and improve campaign performance metrics across all platforms.
People
John Hutchin
Greenpeace
Greenpeace representative with years of experience in legacy programme development, collaborating on strategic media planning and innovative creative campaigns that enhance donor engagement and fundraising effectiveness.
Jon Ackroyd
Tearfund
Tearfund campaign lead who has partnered with Catalyst Works for multiple successful direct marketing initiatives, achieving significant cost savings and improved segmentation strategies over several years.
Joanna Dunstan
Amnesty
Amnesty International representative with over two decades of collaboration, praising Catalyst Works' consistent delivery of creative solutions and strategic advice that enhance campaign effectiveness and team collaboration.
Sue Eddington
Combat Stress
Combat Stress campaign manager who values Catalyst Works' data planning expertise and creative contributions that have significantly improved campaign outcomes through insightful market analysis and strategic implementation.
Questions
What charity sectors do you specialise in?
We work across the charity sector including human rights, environmental protection, health, homelessness, and arts, with particular expertise in campaign development and donor engagement strategies.
How do you measure campaign success?
We use comprehensive analytics tracking donor response rates, fundraising targets achieved, and engagement metrics, demonstrated by our 16:1 ROI on Tearfund's DRC emergency appeal.
Can you handle urgent campaign requirements?
Yes, our team delivers rapid response campaigns, evidenced by our quick turnaround for Combat Stress' PTSD appeal which exceeded targets with innovative creative solutions.
Do you work with international charities?
While based in the UK, we support global campaigns including Amnesty International's China re-education camps awareness initiative and Tearfund's international humanitarian appeals.
What creative services do you offer?
Our creative services include concept development, visual design, copywriting, and production for TV, print, and digital platforms, tailored to each charity's specific messaging needs.
How do you develop campaign strategies?
We combine audience research, data analysis, and market insight to create tailored strategies, demonstrated by Crisis at Christmas' £24m income growth through our integrated multi-channel approach.
