Business Details
50+ Years
experience
Global Sales & Customer Experience Solutions
Established in 1936, CPM International has evolved into a leading global sales outsourcing and customer experience agency. Our expertise spans physical, virtual, and digital touchpoints across 45+ countries, driven by strategic planning, data science, and technology. With over 80 years of industry experience, we deliver tailored solutions for brands in sectors including Food & Drink, Luxury, Technology, and Automotive. Our Liquid approach combines predictive analytics and agile resource deployment to maximise ROI while reducing environmental impact.Trusted by iconic brands like HP, Microsoft, and PepsiCo, we maintain a 90% client satisfaction rate through innovative methodologies and a team of certified professionals. Our commitment to corporate social responsibility ensures ethical practices and measurable positive change in communities worldwide.
Services
Sales
Customer Experience
Merchandising
Auditing
Data Science
Details
- Year established: 1936
Highlights and features
- We have over 80 years of experience in sales outsourcing and customer experience
- Our team uses strategic planning, data science, and technology for optimal results
- We guarantee 90% client satisfaction scores across our global operations
- Our Liquid approach reduces CO2 emissions by minimising unnecessary travel
- We operate in 45+ countries with multilingual teams for international reach
What people say
Positive results
CSAT score high
Trusted partner
Innovative solutions
Rapid deployment
Services
Sales
CPM International provides adaptable salesforces for Retail, B2B, and B2C channels. Our face-to-face field teams, multilingual telesales hubs, and digital solutions deliver measurable results across 45+ countries. Using predictive analytics and AI-driven deployment, we maximise sales opportunities while reducing operational costs by up to 12%. Our Sales Academy ensures continuous team optimisation for clients like Danone and Diageo.
Customer Experience
We deliver seamless omnichannel customer experiences through award-winning outsourcing services. Our multilingual specialists handle technical support, consumer carelines, and relationship management across traditional and digital platforms. By combining human expertise with digital capabilities, we help brands like New Balance and Withings achieve 90% CSAT scores while improving customer retention rates through consistent, personalised interactions.
Merchandising
Our physical and digital merchandising services optimise in-store visibility and online product presentation. Using *shopt app technology and dedicated field teams, we increase distribution points by 21% while reducing travel-related CO2 emissions. Visual merchandising specialists create impactful displays for brands like Nike and Levi's, ensuring products achieve maximum shelf presence and sales conversion.
Auditing
We provide comprehensive auditing programmes combining face-to-face visits, digital data collection, and mystery shopping. Our real-time insights help clients like CHEP monitor retail compliance across 25 countries. Digital auditing through *shopt captures 100,000+ monthly interactions, enabling data-driven decisions to improve product availability and share of space metrics for sustained sales growth.
Data Science
Our data science division uses predictive AI and image analytics to optimise resource deployment. By analysing 500,000+ annual distribution points, we identify high-impact sales opportunities while reducing mileage by 12%. The Liquid approach's analytics engine powers dynamic decision-making for clients like Lucozade Suntory, delivering 11.9% increased retailer interactions through intelligent physical-digital channel balancing.
People
Mike Hughes
Group CEO
Leading CPM's global strategy with expertise in rugby and CrossFit. Focuses on client-centric solutions and operational excellence across 45+ countries.
Lorraine Butler
CEO CPM UK & Ireland
Drives UK and Ireland operations with emphasis on continuous improvement and team development. Passionate about balanced leadership and outdoor activities.
Jemma Blaylock
MD International Contact Centre
Specialises in customer experience innovation across multilingual hubs. Champions team development and digital transformation initiatives for global clients.
Steve Mounty
MD Data Science
Leads data-driven resource deployment solutions using AI and predictive analytics. Focuses on ROI optimisation through advanced technology applications.
Pierpaolo Bertocco
MD CPM Italy
Manages Italian operations with strategic vision and market pragmatism. Specialises in visual merchandising solutions for major retail brands.
Questions
What industries does CPM International specialise in?
We specialise in Technology, Food & Drink, Luxury, Automotive, and Consumer Electronics sectors.
How does CPM's Liquid approach work?
Our Liquid approach combines predictive analytics, AI, and agile resource deployment to optimise sales opportunities in real-time.
Do you operate in multiple languages?
Yes, we provide services in 45+ languages across EMEA, Americas, and Asia Pacific regions.
What makes CPM different from competitors?
Our unique combination of data science, multichannel execution, and 80+ years' industry experience creates measurable competitive advantages.
Can you help with digital transformation?
Yes, our *shopt app enables digital merchandising, customer engagement, and real-time data collection for modern retail environments.
Reviews (1)
Daniela D'Addio
Mar 11, 2022
Report
Bad company run by people not having any clue on how to run a business. Management is a nightmare, could impact life quality of a whole family. Stay far from this place.
