Business Details
25 Years
experience
Your European Direct Marketing Partner
Established in 2001 by industry expert Sue Barnes, STB Direct Marketing specialises in providing comprehensive direct marketing data solutions across Europe and internationally. Our expertise spans data sourcing, cleansing, profiling, and mailing fulfilment, supporting businesses from SMEs to multinational corporations. With over three decades of sector experience, we deliver high-quality, compliant data and strategic insights to optimise marketing campaigns.Our services include de-duplication tailored to international address formats, customer data enhancement, and cost-effective mailing solutions. Clients value our creative approach to complex data challenges and our commitment to accuracy, reliability, and timely delivery. As a trusted partner, we help businesses expand into new European markets while maximising return on marketing investment through precise data segmentation and analysis.
Services
Data Cleansing
Data Profiling
Mailing Fulfilment
Data Sourcing
Campaign Advice
Details
- Year established: 2001
Highlights and features
- We offer 30 years' experience in international direct marketing data solutions
- Our comprehensive services cover data cleansing, profiling, and mailing fulfilment
- We provide creative approaches to complex data sourcing challenges
- Our data accuracy rates exceed industry standards with minimal errant entries
- We guarantee timely delivery of data solutions for urgent marketing campaigns
What people say
Creative approach
Significant sales growth
Accurate data
Reliable service
Timely delivery
Services
Data Cleansing
Our data cleansing service eliminates duplicates and corrects inconsistencies in customer databases across international markets. Specialising in cross-border address formats, we ensure campaign accuracy while reducing waste. Clients benefit from enhanced professional credibility through validated contact information.
Data Profiling
We analyse existing customer databases to create detailed demographic and behavioural profiles. This enables precise market segmentation and targeted campaign strategies. Our profiling enhances marketing ROI by aligning resources with high-value customer characteristics.
Mailing Fulfilment
From polywrap catalogues to self-mailers, we manage end-to-end mailing solutions across Europe. Our expertise includes format optimisation for cost-effective postal rates and sourcing specialist fulfilment partners for complex campaign requirements.
Data Sourcing
We source compliant business and consumer data from hard-to-reach European markets. Our extensive international contacts ensure access to exclusive datasets not available through standard brokers, with verification processes guaranteeing 98% accuracy rates.
Campaign Advice
Our consultants provide expert guidance on cross-border campaign optimisation. Services include target audience definition, channel selection, and data-driven recommendations for market entry strategies in multiple European territories.
People
Sue Barnes
Founder & Managing Director
B.A. (Hons), Dip.DM, F.IDM with 30 years' experience in direct marketing data solutions. Established STB Direct Marketing in 2001 to help businesses navigate European market complexities through accurate data strategies.
Questions
What data quality guarantees do you provide?
We guarantee 98% data accuracy through rigorous verification processes and maintain error rates below 2% across all international datasets.
Can you help with multi-country campaigns?
Yes, we specialise in pan-European campaigns, managing data compliance and format requirements across 28+ countries from our Loughborough headquarters.
How do you handle urgent projects?
We prioritise urgent requests with dedicated project management, typically delivering standard data packages within 5 working days of instruction.
What marketing channels do you support?
We provide data solutions for postal, email, telemarketing, and SMS campaigns across both business-to-business and consumer markets.
How do you ensure data compliance?
We maintain GDPR compliance through documented consent verification processes and regular audits of our international data suppliers.
